Introducing the 2021 TerraFlame Gel Fuel Fire Features for Online and Retail

LOS ANGELES - April 25, 2021 - (

Featuring artisan-applied finishes, including contemporary to classic designer styles and colors, the 2021 TerraFlame Fire Features Collection is ideal for indoor or outdoor use. Fired by eco-friendly, smokeless and non-toxic single use Gel Fuel canisters, these unique fire features are handcrafted in Tecate, Mexico and shipped to your home, retail location or job site. 

"A year ago, TerraFlame had only a handful of customers. Now, we are shipping over 1,000 fire bowls per week to our online partners, while continuing our push into retail," said Lenny Vainberg, CEO of TerraFlame. "Target stores are rolling out three different styles (along with fuel refills) in stores this summer and Academy Sports and Outdoors is dedicating space in almost 200 locations. Both of these are reorders, which suggests that sell-through has been brisk and both SKU and store count are growing. We continue to proactively seek out premier partnerships that make sense and get our products in front of the right customers."

The Fire Bowl Collection

These clean burning, safe and environmentally friendly, indoor and outdoor fire bowls retail for under $100 and include the Wave Fire Bowl, Geo Fire Bowl, Zen Fire Bowl, Basin Fire Bowl and Stone Fire Bowl. Offering a beautiful seven inch flame, these fire bowls feature accent rocks, a protective cork base pad and three included cans of Terra Flame Gel Fuel with up to 3 hours of burn time per canister.

Lloyd Modern Gel Fuel Fireplace

Measuring 26" in diameter and 44" in height, the Lloyd Modern Gel Fuel Fireplace produces a combined 9000 BTU of radiant heat and comfort. The fireplace comes complete with base, frame, a case of PURE Gel Fuel, and a multi-functional snuffer tool. The Lloyd Fireplace is a sleek, modern fire feature that brings warmth, style and ambiance into your home and is available in three colorways.

No smoke, no clean-up, just clean burning flames. The TerraFlame Lloyd Fireplace accommodates three gel fuel canisters, exposing seven-inch flames that dance and flicker while simulating the sound of real crackling firewood while producing warm radiant heat. 

Because gel fuel is one of the cleanest burning fire sources available and is non-toxic, odorless and safe to burn indoors or outdoors, you can transform any area into a cozy location to enjoy time with family and friends. Easy to set up, the fireplace is self-contained and doesn't need gas lines or fluting. Each disposable gel fuel canister lasts two to three hours and are easily replaced.

Dark Oak and White Birch Fireplace Log Inserts

TerraFlame cement fireplace log inserts are the perfect fire feature to liven up that unused fireplace, adding a warm atmosphere and style into your home. No smoke, no clean-up, just clean burning flames. TerraFlame Fireplace Inserts come in Dark Oak and White Birch. They are designed for three gel fuel canisters, exposing seven inches of flames that dance and flicker, with sounds reminiscent of crackling firewood. 

TerraFlame products are available at a growing list of retailers including:

  • Target 
  • Amazon
  • Costco (online)
  • Brookstone
  • QVC and Tractor Supply

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