Founder and CEO Amy Errett saw firsthand the challenges women faced with hair color, and reshaped the industry to solve them

Madison Reed, the prestige hair color brand revolutionizing the way women experience hair color, today announced the launch of “The Future of Hair Color Is Here.” The brand’s first-ever omnichannel campaign is designed to fuel its next phase of growth and awareness.

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Madison Reed's “The Future of Hair Color Is Here" Campaign

Debuting across Madison Reed’s digital and social channels, its Hair Color Bars nationwide, and national CTV and radio, the campaign challenges the status quo head-on with provocative lines such as “Gorgeous hair color. No bullsh*t.” The creative reinforces a new standard for salon-quality hair color made without harsh ingredients — free of ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide — and designed to meet women where and how they choose to color. The campaign brings together the brand’s disruptive female-founding story, groundbreaking product innovation, and omnichannel model under one unifying idea: Madison Reed’s commitment to unleashing women’s unstoppable confidence has redefined the future of hair color.

The campaign’s International Women’s Month rollout spotlights how Founder and CEO Amy Errett reshaped one of the most essential beauty categories for women, challenging outdated industry standards that forced a tradeoff between results, convenience, and ingredient transparency.

“Most women will color their hair every few weeks for more than 30 years, yet the category has been largely overlooked,” said Madison Reed CEO and Founder Amy Errett. "For too long, women had to choose between harsh, uninspiring boxed color or expensive salon visits, both without transparency into the ingredients they were putting on their hair. I founded Madison Reed because I believed women deserved better — better ingredients and better results — and set out to transform every part of the hair color experience.”

Bringing the campaign to life, Errett will join the “Innovation & Impact: Female Leaders Transforming Legacy Industries” panel at the Rivian Electric Roadhouse and speak on the brand’s AI leadership at the Inc. Founders House in Austin on March 15, followed by a conversation with Chief and women leaders at The Chief Suite on March 16. Madison Reed is also mobilizing its platform in women’s sports through social activations championing unapologetic confidence through partnerships with University of Connecticut Athletics and a roster of elite women athletes.

Madison Reed continues to expand its national footprint, opening its 98th owned and operated Hair Color Bar on March 14 in Chandler, AZ – the brand’s fourth location in the Phoenix area. As the company scales, Madison Reed CEO & Founder Amy Errett continues to receive national recognition for her leadership, most recently being named to Inc.’s 2026 Female Founders 500, an annual list honoring the most dynamic women business leaders in the United States. “The Future of Hair Color Is Here” reinforces Madison Reed’s leadership at the intersection of innovation, purpose, and a deeply consumer-centric approach.

About Madison Reed

Founded in 2013, Madison Reed is a prestige beauty brand that has revolutionized the hair color industry. Madison Reed offers 85+ shades of high-quality hair color, Smart 8-Free formulas made in Italy, technology, personalized service, and the freedom to get high quality results whether they color their hair at home or by a professional colorist in one of Madison Reed's 98 and counting Hair Color Bars across the country. Products can be found online at www.Madison-Reed.com, Madison Reed Hair Color Bars nationwide, Ulta Beauty, Amazon and select Sally Beauty, Target and Walmart stores. Stay up-to-date by following us on Instagram and TikTok.

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