Collaboration Highlights How AI Empowers Agents to Elevate Consultative Value, Share Expertise, and Streamline Operations

The MJ Companies, a risk management consulting firm recognized as a Top 100 agency by Business Insurance, and Outmarket, the leading AI platform purpose built for insurance, today announced the successful results of their strategic partnership. By integrating Outmarket's platform into its operations, The MJ Companies has significantly reduced the time spent on complex legacy workflows and data analysis.

The default nature of work in insurance brokerages has been manual processes, with associates spending hours combing through complex documents across multiple computer screens. The MJ Companies noted that the proposal development process was particularly challenging, often turning into a week-long "arts and crafts exercise" of constant formatting and back-and-forth quote revisions from carriers. After running Outmarket in an A/B test against several other AI vendors, staff testers selected Outmarket as the "runaway" favorite due to its deep, vertically integrated understanding of insurance.

"The MJ Companies exemplifies the forward-thinking approach we envision for the future of commercial insurance. By leaning into our platform, their team is not only solving immediate operational bottlenecks but also actively codifying decades of invaluable institutional knowledge,” said Vishal Sankhla, CEO and co-founder of Outmarket. “Our close collaboration allows us to deliver AI solutions that empower their staff to focus on what they do best: delivering exceptional, strategic value and risk analysis to their clients."

Key Partnership Results

The integration of Outmarket into The MJ Companies' operations has yielded immediate, measurable success:

Massive Reduction in Task Time: Standard operational tasks that previously took four to eight hours have been whittled down to a 20-to-30-minute workflow.

Rapid Claim Resolutions: Building an argument for a denied claim previously took an associate hours. By using Outmarket, MJ was able to generate an equally effective argument in just five minutes.

Preserving Institutional Knowledge: MJ is using AI to capture what its most experienced specialists know and put it at every team member's fingertips. Whoever you work with, you get the firm's collective expertise.

AI as a Talent Amplifier: Outmarket's specialized conversational AI serves as an indispensable resource for early-career professionals. This enables newer associates and producers to safely ask questions and learn about complex insurance skills at a rapid pace.

Elevating the Day-to-Day: By eliminating the need to hunt for data across multiple documents, the agency is shifting how account managers and producers spend their time. Employees are moving away from transactional data entry to maximize risk analysis and strategic consulting.

The MJ Companies took a unique approach to implementation, initially rolling Outmarket out to a select group of "superusers" rather than forcing a massive change-management effort. Adoption grew organically as employees heard success stories from their coworkers and actively asked for licenses.

"We started hearing from our team, ‘I don't really need to evaluate these things anymore. Outmarket is better than the other ones.’ Ultimately, the differentiator that we kept hearing was that Outmarket understands the insurance workflows,” said Wes Edrington, Executive Vice President of Operations + Data at The MJ Companies.

To dive deeper into the strategies and results of this collaboration, Outmarket and The MJ Companies have released a comprehensive case study. The study highlights how the firm is utilizing Outmarket to elevate consultative value, transfer institutional knowledge, and modernize workflows. Learn more here.

About The MJ Companies

Indianapolis-based The MJ Companies, one of the largest privately held agencies in America, exists to inspire the success, fulfillment, and wellbeing of each person it serves — associates and their families, business partners, clients, and the community. MJ’s client base includes local, regional, and national companies in more than 54 countries and in every U.S. state. With offices nationwide, MJ specializes in a diverse selection of client services including commercial and personal insurance, risk management, employee benefits, retirement, compensation, and total rewards consulting.

Additional information may be found at www.themjcos.com.

About Outmarket

Outmarket is the leading AI platform for insurance. Purpose-built for agencies, Outmarket delivers intelligent workflows across commercial, benefits, personal lines, and specialty insurance that turn hours of manual work into minutes. Over 300 of the world's top agencies trust Outmarket to reduce E&O exposure, accelerate client delivery, and unlock new revenue.

Outmarket is headquartered in San Francisco, California. Learn more at https://outmarket.ai/.

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"We started hearing from our team, ‘I don't really need to evaluate these things anymore. Outmarket is better than the other ones.’ Ultimately, the differentiator that we kept hearing was that Outmarket understands the insurance workflows.” – Wes Edrington