Fintech partnership pairs relationship intelligence with digital marketing so community banks and credit unions can compete and grow in an increasingly digital environment and against larger institutions

FI Works, the Relationship Intelligence and Engagement Platform purpose-built for community banks and credit unions, today announced a strategic partnership with Santa Rosa Beach, Fla.-based OMNICOMMANDER, the leading provider of website and digital marketing solutions for financial institutions. Through the partnership, each company brings deep experience helping community financial institutions create a direct path from understanding their data to marketing that acts on it.

Community banks and credit unions compete for deposits, loans, and attention against national banks and fintechs with far larger budgets and data teams. Their advantage is how well they know the people they serve. That knowledge often sits in separate systems and is diluted by marketing to a too-broad audience with a general message. In fact, 57% of bankers surveyed say their institution does not use data analytics effectively in marketing.

FI Works addresses the data intelligence side, unifying information from core, digital banking, lending, card, and other systems to create a complete view of every customer and member relationship. Analytics, profitability, AI-powered insights, marketing automation, and CRM work from that single view, so teams can see where growth opportunities are, decide which relationships to pursue, and act on them.

OMNICOMMANDER addresses how the institution shows up. The agency builds accessible, mobile-friendly websites and delivers digital marketing, strategy, and digital tools designed specifically for banks and credit unions.

“Marketing is only as good as the data behind it,” said Keith Henkel, founder and CEO of FI Works. “When a financial institution knows which relationships are growing, which are at risk, and what each household needs next, every campaign has a specific reason to exist. OMNICOMMANDER knows how to put that message in front of people in the digital channels they use every day. Together, we can help carry an insight all the way to the customer or member it was meant for.”

Both companies work exclusively with financial institutions and built their offerings around the needs of community banks and credit unions.

“Community institutions shouldn’t need a big bank’s budget or a data science team to compete,” Henkel added. “They need to know their customers and members better than anyone else does and act on that knowledge quickly. That is what this partnership makes possible.”

“A website and a campaign do their best work when they speak to the right person about the right thing,” said Eric Isham, founder and CEO of OMNICOMMANDER. “FI Works gives financial institutions a clear line of sight to their customers and members and shows them where the growth is. We turn that into a digital presence and marketing that people respond to. Community banks and credit unions deserve the same capabilities the largest institutions have, and this partnership puts those capabilities within reach.”

With targeting grounded in their own data and marketing built to act on it, community financial institutions can deepen existing relationships, win new ones, and grow on their own terms.

About FI Works

FI Works delivers a Relationship Intelligence and Engagement Platform purpose-built for community banks and credit unions. The platform unifies core, digital banking, lending, and other data sources into a single customer view, powering predictive analytics and marketing automation that let financial institutions reach the right customers and members with the right message at the right time. One platform. Unified intelligence. Thriving relationships.

About OMNICOMMANDER

OMNICOMMANDER is an award-winning, veteran-owned and operated financial technology and digital marketing agency that provides a comprehensive suite of digital solutions for financial institutions. For the first time in history, FIs can partner with a single company to create, host, and manage their website and integrated service offerings within one complete ecosystem. OMNICOMMANDER solutions are powered by a world-class team of financial institution experts. In addition to unmatched service, OMNICOMMANDER products and services are always mobile-responsive and built with the highest level of attention to ADA accessibility to garner increased brand awareness and reach the widest audience possible. To learn more, please visit OMNICOMMANDER.com.

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“Community institutions shouldn’t need a big bank’s budget or a data science team to compete. That is what this partnership makes possible." — Keith Henkel, founder and CEO, FI Works