AgendaPro’s all-in-one software and AI-assistant streamlines scheduling, client communication, payments, and admin for personal care providers, while seamlessly adapting to local tax and compliance requirements.

AgendaPro, the leading software platform for appointment-based service businesses in Latin America, today announced a $35 million growth investment led by Riverwood Capital, one of the leading investment firms solely dedicated to technology growth and scalability, with participation from existing investor Kayyak Ventures.

AgendaPro helps local service businesses prioritize revenue-generating workstreams by simplifying daily operations with features designed to increase bookings, reduce no-shows, facilitate payments, track performance, and remain compliant with local authorities, such as:

• Multi-channel seamless client interaction, including automated appointment reminders
• Marketing suite to boost visibility and attract new clients, including access to a marketplace with millions of active consumers
• Integrated online and offline payments for fast and easy customer transactions
• Robust reporting tools to track revenue and overall business performance
• Localization features, such as e-invoicing integrations, commissions and payroll calculations according to each market legal framework, to ensure compliance with zero administrative burden

AgendaPro recently launched “Julia,” an AI-powered receptionist to provide instant customer responses, manage scheduling outside of business hours and on weekends, and deliver a faster, more consistent experience.

Usage of the platform’s embedded payments, automated scheduling, and local marketplace integration continues to grow across business owners delivering appointment-based experiences. More than 135,000 beauty and wellness professionals from 20,000+ businesses across health, wellness, and personal care, including medical spas, beauty salons, barbers, massage therapists, chiropractors, psychologists, physical therapy clinics, and more have used AgendaPro to book over 100 million appointments. Clients report an average 82% increase in revenue after adopting the platform, reinforcing AgendaPro’s role as a singular system of record across the region.

“Running a small business is a constant juggling act, and the last thing owners need is fragmented tools or manual workarounds,” said Julio Guzmán, Co-Founder & CEO of AgendaPro. “AgendaPro is a single platform to manage it all, from appointments to payments to client engagement. It’s AI and software that helps them grow, serve more customers, and stay focused on what inspired them to launch their business in the first place.”

“AgendaPro offers a complete and disruptive software solution to a segment of business owners that did not have access to bleeding edge technology,” said Francisco Alvarez-Demalde, Co-Founder and Managing Partner at Riverwood Capital. “Julio and the AgendaPro team have created an affordable and modern product that is deeply embedded in the daily success of their clients, so they can increase revenues and focus on better serving their customers. We are excited to support AgendaPro as they supercharge local service businesses with digital tools and automation across Latin America.”

“AgendaPro’s strength lies in making complex everyday operations simple and increase productivity, designed around how service-centric businesses actually work,” added Federico Storani, Executive Director at Riverwood Capital. “What’s most impressive is how deeply embedded the platform is in the local realities of its markets. That combination of technology with local relevance isn’t easy to replicate, and it’s a big reason why clients trust AgendaPro as the backbone of their business.”

With a strong presence across Latin America, including Chile, Mexico, Colombia, Peru, Argentina, and more, AgendaPro plans to use the new funding to continue expanding its reach and accelerate product development.

The company is also scaling its engineering and product team. “We’re building software that’s not just critical to our customers but crafted in partnership with them,” added Guzmán. “Expanding our Santiago and Mexico City teams is a major priority, and we look forward to welcoming more top engineers who want to build world-class software from Latin America.”

About AgendaPro

AgendaPro simplifies scheduling, client communication, payments, invoicing, and marketing in one easy-to-use platform. AI capabilities help automate routine tasks like appointment booking and client responses, even outside of business hours. With deep localization features like tax authority integrations and customizable commission structures, AgendaPro is trusted by over 20,000 businesses across Latin America, including medical spas, beauty salons, barbers, massage therapists, psychologists, chiropractors, and physical therapy clinics. AgendaPro helps small teams operate more efficiently, improve client retention, and focus on revenue-generating work. For more information, visit www.agendapro.com.

About Riverwood Capital

Riverwood Capital invests in high-growth companies in the technology and technology-enabled industries. Riverwood offers a unique combination of operational, strategic, technology, and financial insight to portfolio companies that typically need growth capital and expertise to scale on a global basis. The firm seeks to invest in established businesses with a proven technology and business model, and the proper fit in terms of culture and values. Riverwood was founded in 2008 and has had the opportunity to invest in and support over 85 companies since inception. The Firm has offices in Menlo Park, CA, Miami, FL, New York, NY, and São Paulo, Brazil. Please visit www.riverwoodcapital.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250820309504/en/

Running a small business is a constant juggling act, and the last thing owners need is fragmented tools or manual workarounds.