Perfect Hydration Accelerates North American Expansion, Earning Over 3,000 New Distribution Points in Q2 2025

Fueled by Demand and Momentum, the Nation’s Fastest Growing Water Brand is Building Sales Channel by Channel

Perfect Hydration Alkaline Water, the fastest growing bottled water brand in the US¹, today announced significant distribution gains in Q2 of 2025, including coast-to-coast availability at more than 2,200 Albertsons Companies stores. Fueled by the brand’s commitment to elevating performance with superior 9x purified alkaline water in eco-friendly packaging, Perfect Hydration also reports new placements in regional grocery, specialty, and convenience stores, and triple digit year-over-year eComm sales increases. These gains lock in the brand’s position as the water category’s growth leader, with Perfect Hydration holding the top spot for 10 consecutive months since August 2024.²

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Perfect Hydration Accelerates North American Expansion, Earning Over 3,000 New Distribution Points in Q2 2025

Alkaline water continues to outpace the growth of the regular bottled water category, driven by consumer demand, expanded assortment in stores, and heightened velocities.³ Perfect Hydration is spearheading this surge through strategic omnichannel expansion coupled with high performance marketing.⁴ The year 2024 marked an inflection point for the brand, with record-breaking sales as distribution expanded, velocities spiked, and base sales climbed. ⁵

"Our aggressive growth streak—powered by our recent expansion into Albertsons Companies stores and regional retailers, plus a boom in eComm sales—signals a rising tide of consumer demand for Perfect Hydration and solidifies our position as a dominant force in the water category," said Jared Smith, President of Perfect Hydration. "It’s exciting to see our strategic business focuses—sustainability, agile marketing, a recent rebrand, and channel expansion—aligning perfectly with consumer needs and creating sales momentum for Perfect Hydration.”

Alongside retail expansion, Perfect Hydration is growing its internal team, promoting nine employees in June to align with company goals and support expansion. Key promotions include Jared Smith moving from EVP, Commercial & Business Development to President, Greg Ritter, now SVP of Sales, taking on some of Smith's former duties with a focus on retail account growth, Mohammad Wardak to CFO, and Aram Soghomonian to EVP.

Perfect Hydration is now available at Albertsons Companies stores nationwide, including the Albertsons, Safeway, Vons, Randalls, Tom Thumb, Carrs, Pavilion, Jewel, Shaws, Star Market, Acme, and United banners. Additionally, in Q2, the brand expanded into Smart & Final, Price Chopper/Market 32, Save Mart, Stater Brothers, Key Foods, Superior, United Pacific/Rocket Convenience, Alta Convenience, and Ontario’s Metro Canada. In the eComm channel, Perfect Hydration has earned 148% year-over-year online sales gains by growing share on existing platforms, adding OfficeDepot.com as a new distribution partner and introducing 1.5L bottles via Amazon and Walmart.com.

As a loyal consumer subset demands more water daily, sales of Perfect Hydration’s popular, thirst-quenching gallon bottles grew 23% with availability ballooning to over 25,000 retailers nationally.⁶ On Instacart, monthly gallon sales are up 68% year-to-date, and across the US, distribution of the brand’s 1.5 liter bottle is up 107%.⁷ With a higher percentage of unique shoppers than any other competing brand, Perfect Hydration is bringing new users into the category and boasts staying power supported by impressive sales velocities.⁸

Perfect Hydration is available in-store and online at Walmart, Kroger, Albertsons Companies, Inc stores, CVS, The Fresh Market, select 7-Eleven and Costco locations, Amazon.com, and beyond. For more information about Perfect Hydration Alkaline Water, please visit https://perfect-hydration.com/.

ABOUT PERFECT HYDRATION ALKALINE WATER

Play Harder™ with Perfect Hydration Alkaline Water, the brand dedicated to elevating performance with superior, 9x purified alkaline water in eco-friendly packaging. Preferred by professional athletes and weekend warriors alike, Perfect Hydration stands out as the ultimate hydration choice. Boasting a pH level of 9.5+ and a distinctive mix of electrolyte minerals for optimal taste, it's not just water—it's an essential companion for pushing boundaries and dominating challenges.

Fueling performance with Perfect Hydration is not just about staying hydrated; it's about making an impact. The brand’s commitment to a sustainable game is reflected in its packaging. All Perfect Hydration bottles, including 20 oz., 1L, 1.5L, and 1 gallon, are crafted from 100% post-consumer recycled plastic (rPET-1), while the brand’s 16.9 oz. aluminum can, and 16 oz. aluminum bottle are infinitely recyclable. Plus, Perfect Hydration Alkaline Water is proudly made in the USA, resulting in a lighter carbon footprint than the competition.

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