MXXN Unveils Barbados Blanco, the Brand’s First New Hemp THC-Infused Spirit in Over Four Years

The non-alcoholic, THC-infused take on white rum launches online and in select markets at $79.99.

MXXN™ (pronounced “moon”), the trailblazing brand behind the galaxy’s finest non-alcoholic, hemp-derived THC spirits, today announced the release of Barbados Blanco, a vibrant, island-inspired take on Blanco rum. This is MXXN’s first new expression since its founding lineup debuted in 2021.

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MXXN Barbados Blanco

Crafted to capture the essence of Bajan-style rum, Barbados Blanco blends a light, clean profile with lush tropical notes of mango, pineapple, sugarcane, and kaffir lime, underpinned by hints of almond and hazelnut with a subtle mineral finish. The result is a 1:1 alternative to traditional rum, infused with 100mg of hemp-derived THC per bottle.

“This is the first time we’ve introduced a new expression since launching the brand, and it was worth the wait,” said Darnell Smith, Founder & CEO of MXXN. “Barbados Blanco brings something new to the category: the flavor and versatility of premium rum, reimagined for the mindful drinker. As we look ahead, MXXN is at the forefront of a larger shift in how people socialize, unwind, and experience adult beverages with or without alcohol.”

Barbados Blanco joins MXXN’s original trio of cocktail-ready spirits – Jalisco Agave, London Dry, and Kentucky Oak – offering a fresh option for warm-weather favorites like Daiquiris, Mojitos, Piña Coladas, and classic Rum Punch.

Originally founded as a California cannabis brand, MXXN shifted its focus to hemp-derived THC following the 2018 Farm Bill, which legalized interstate commerce of hemp products, and plans to expand beyond THC. This move unlocked the ability to reach consumers nationwide, without compromising quality or regulation. Built in the regulated cannabis market, MXXN has maintained those same high standards, remaining committed to rigorous testing, age-gating, and transparency to ensure every product is as safe as it is enjoyable.

Barbados Blanco is now available at www.enjoymxxn.com/products/barbados-blanco/ for $79.99 per 750ml bottle. Each bottle contains 100mg of THC, with a standard 1.5oz pour delivering 6mg per serving or an optional microdose of 2mg in a half-pour.

For cocktail recipes and serving inspiration, visit www.enjoymxxn.com.

ABOUT MXXN

MXXN (pronounced “moon”) is redefining the future of cocktail culture. Founded by alcohol industry veteran Darnell Smith, MXXN creates non-alcoholic, THC-infused spirits designed to elevate the home bar without the next-day turbulence. Every product is crafted with premium ingredients and a commitment to cannabis justice, with a portion of proceeds supporting organizations working toward equity in the industry.

MXXN is part of ALT ALC, a next-generation beverage platform founded by three seasoned industry leaders at the inflection point of category transformation. ALT ALC redefines what it means to drink socially with purpose, without compromise, and with room for everyone at the bar. The platform’s flagship brands include award-winning MXXN and BARE Zero Proof, a rapidly growing, nationally distributed non-alcoholic spirits brand.

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