Pipedrive Appoints Paulo Cunha, Former Hotels.com and SeatGeek Leader, as New CEO

Pipedrive, the easy and effective sales CRM for small businesses, has appointed Paulo Cunha as its new Chief Executive Officer to lead the companyʼs next phase of growth. With extensive experience in management consulting, private equity, and technology, Cunha brings a proven track record of driving innovation and accelerating growth through bold marketing and product strategies.

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Pipedrive Appoints Paulo Cunha, Former Hotels.com and SeatGeek Leader, as New CEO

A seasoned leader with over 20 years of experience, Cunha has successfully driven growth for global organizations through marketing and product innovation. Most recently, he served as President of SeatGeek, a leading live entertainment platform, where he oversaw the companyʼs consumer marketplace. Before that, Cunha spent over eight years at Expedia Group, holding several executive roles in marketing, growth, and business development for Hotels.com. He has also held strategy and operations roles at ECS, a European asset management firm, and ING, the Dutch multinational banking and financial services company. Earlier in his career, he worked as a consultant at Boston Consulting Group. He holds a PhD in Business Administration from Tilburg University in the Netherlands.

Cunhaʼs appointment comes at a time of strong growth for Pipedrive as the company advances its AI-first product vision around agentic experience to better support the evolving needs of todayʼs sales landscape. With an expanding global customer base and ongoing innovation in AI-powered solutions, Pipedrive is strengthening its position as a trusted leader in sales CRM for small businesses, further enhancing the value and impact it delivers to customers.

“I'm incredibly humbled to join a company with such a vibrant culture and a talented team dedicated to serving small businesses worldwide,ˮ said Paulo Cunha, new CEO of Pipedrive. “As AI-powered solutions reshape the competitive CRM landscape, this marks a pivotal moment for Pipedrive. I'm grateful for the opportunity to be part of a company that is loved by its employees and customers, and I am energized by the opportunities ahead.ˮ

“With his extensive marketing background and leadership experience, Paulo is poised to advance Pipedrive even further, ˮ said John Stalder, Managing Director at Vista Equity Partners and member of Pipedriveʼs Board of Directors. “As small businesses worldwide increasingly adopt digital solutions tailored to their needs, Pipedrive is well-positioned for significant opportunities ahead. I look forward to seeing what Paulo and the team will achieve in the years to come.ˮ

About Pipedrive

Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.

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