Sarah Cascone named CMO, as Appriss Retail amplifies its profit protection strategy and unveils an expanded benchmark study building on its annual consumer returns report

Appriss Retail, the total loss solution provider for omnichannel retailers, today announced expanded initiatives and an amplified enterprise-wide strategy to help retailers quickly reclaim margin lost to returns and shrink. Building on its long-standing leadership — and fueled by surpassing $1 trillion in annual transactions protected — the company is giving retailers a clearer, more confident path to protecting revenue and strengthening growth.

“Retailers are under enormous pressure to protect margins while still delivering a consistent experience online and in-store,” said Michael Osborne, CEO, Appriss Retail. “AI-informed, personalized solutions can meaningfully reduce operational loss across returns, shrink, and incidents, representing one of the highest-impact levers for improving the P&L.”

Appriss Retail is the only provider able to link and validate consumer and transaction data across store, digital, and customer service channels. This unified intelligence gives retailers a single, trusted view of every shopper and associate, empowering smarter, faster decisions that safeguard revenue.

As retailers seek integrated systems that strengthen financial performance, not standalone tools, Appriss Retail is rolling out a series of initiatives to help make loss reduction a true, company-wide mandate.

To lead this work, Appriss Retail has appointed Sarah Cascone as chief marketing officer. She will sharpen the company’s focus on helping retailers unite operations, finance, and customer experience around a shared goal: reducing loss while protecting margin and loyalty. Cascone joins from Bluecore, where she served as VP of marketing for more than a decade and helped scale the business from $1M to nearly $100M. Under her direction, the company will debut several launches, including:

• Total Retail Loss Benchmark Report — A study that reframes Total Retail Loss for the omnichannel era — revealing how consumer-driven returns, policy abuse, and fraud now eclipse traditional shrink as the true drivers of profit gain or loss. Based on data from hundreds of retailers and more than 1,000 consumers. Get early access.
• Total Retail Loss Calculator — A diagnostic that reveals retailers’ true profit protection gap across shrink and returns, grounded in real operational data.
• The Takeback Newsletter — A bi-weekly newsletter providing strategies from retail operators who look beyond “bad actors” and focus on the majority of loss that is actually fixable. Get on the list.
• The Takeback Talks — An exclusive community where retail executives discuss behind-closed-door strategies on how they are taking back control of loss and margins. Get on the list.

“With the quality, clarity, and completeness of our data, retailers are no longer blind to where shrink and loss is occurring across an organization,” said Cascone. “Appriss Retail partners with retailers to reduce loss in the moment, putting hundreds of millions back to the bottom line, and I’m excited to join a company that holds such a powerful leadership position and carries an even more respected voice in the market.”

To learn more about Appriss Retail’s inspired new focus, request a meeting and/or access to VIP events with leaders at NRF 2026: Retail’s Big Show, booth 5275. Appriss Retail will also be at NRF Rev.

About Appriss Retail

Appriss Retail is the total retail loss solution for omnichannel retail, unifying high-quality data across stores, online, and customer service to reduce returns, cut shrink, and manage incidents. Our products — Engage to reduce returns, Secure to cut shrink, and Incident to centralize visibility — help retailers move from reactive loss control to strategic profit protection. Together, they empower organizations to make better operations decisions, strengthen accountability, and put hundreds of millions back to the bottom line. Covering 40% of all U.S. transactions and active in 45 countries, Appriss Retail is trusted by 60+ of the top 100 U.S. retailers to deliver lasting performance improvement. Learn more at apprissretail.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251218913297/en/

“With the quality, clarity, and completeness of our data, retailers are no longer blind to where shrink and loss is occurring across an organization," said Cascone.