Philips Roku TV Featuring Ambilight Now Available in the U.S.

October 01, 2025 at 09:00 AM EDT

New TVs combine Philips’ signature innovation with the simplicity of Roku TV

Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of the Philips Roku TV™ featuring Philips’ exclusive Ambilight technology. Ambilight is now available for the first time in the U.S. with Roku TV OS, making television more immersive, colorful, and dynamic than ever.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251001695941/en/

Ambilight is now available for the first time in the U.S. with Roku TV OS, making television more immersive, colorful, and dynamic than ever.

Ambilight uses intelligent LED lighting built into the back of the TV to project colors onto the wall in real time, matching the action on screen. Imagine your living room glowing green during a big game-winning play, pulsing to the beat of your favorite concert, or casting a warm sunset glow during a movie. Creating a vivid halo of light, Ambilight technology expands your entertainment beyond the screen.

“At Roku, we’re constantly pushing the boundaries of what TV can be for our customers,” said Tom McFarland, Vice President, Roku TV. “With Philips Roku TV featuring Ambilight, we’re transforming the viewing experience — bringing every moment, every beat, and every game to life in a way that feels more immersive, vibrant, and unforgettable.”

Philips Roku TVs featuring Ambilight include:

A cinematic experience where movies and shows come to life with visuals extending beyond the screen.
Reactive lighting that enhances games as actions explode around you.
Roku Backdrops for an immersive gallery to set the mood of your living space with ambient lighting, even when the TV isn’t in use.
Softened contrast to keep your eyes comfortable as visuals flow beyond the screen.
Snappy performance with Roku OS built in, for a seamless streaming experience and access to thousands of premium titles, Roku Originals, 500+ live TV channels, and more.
4K UHD resolution with HDR10 for sharper details, richer contrast, and more lifelike color.
Roku Smart Picture, which automatically adjusts to deliver the best picture mode for the content you’re watching.
Wireless compatibility to effortlessly connect with Roku wireless speakers, soundbars, and subwoofers for a full home theater experience.
Seamless integration with the Roku ecosystem, including Roku’s mobile app for voice command capabilities and remote control functionality, and Roku Smart Home for on-screen notifications and easy monitoring.
Apple AirPlay compatibility to effortlessly stream music, videos, photos, podcasts, and games from any Apple device.
Availability in 43”, 50”, 55”, and 65” models.

Availability

Philips Roku TVs featuring Philips’ exclusive Ambilight technology are available online and in-store today at Sam’s Club in the U.S. For more information, visit https://www.usa.philips.com/c-m-so/tv/ambilight.

*By hours streamed (Hypothesis Group: Dec 2024)

About Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku-made TVs, Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #2 app on our platform in the U.S. by streaming hours. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.