Xceed Foodservice Group (“Xceed”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced an investment in JG Neil & Co. (“JG Neil”), a leading foodservice brokerage company operating in the Pacific Northwest, with offices in Washington, Oregon, Idaho and Utah. The investment marks Xceed’s fifth since the platform was established earlier this year. Terms of the transaction were not disclosed.

JG Neil’s management team will continue to operate JG Neil’s operations and have retained significant equity ownership in Xceed. “We have built the premier regional foodservice brokerage firm in the Pacific Northwest and believe that Xceed is the ideal partner for us going forward,” said Chad Neil, owner of JG Neil. “The Xceed leadership team shares our vision for the continued growth of a best-in-class foodservice brokerage, and we look forward to leveraging the platform’s resources to deliver even better service to our clients going forward.”

“We are extremely excited to partner with JG Neil and to establish a significant presence in the Pacific Northwest,” said Darin Pounds, CEO of Xceed. “The JG Neil team is known across the industry for their commitment to delivering exceptional service to their clients, and they will be a terrific addition to the Xceed platform.”

About Xceed Foodservice Group

Xceed Foodservice Group is a brokerage organization that provides sales and marketing services to food suppliers within the foodservice ecosystem. Xceed was initially formed through partnership with Sales Concepts, Inc. and Donovan Food Brokerage, Inc., both high-performing brokerage companies in their respective territories in the U.S. Southeast and Midwest. The platform will continue to expand its geographical reach through partnership with additional best-in-class regional foodservice brokerages in complementary markets. For more information, please visit https://www.xceedfoodservicegroup.com/.

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer landscape. For more information, please visit www.sfequitypartners.com.

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