Amazon Games and Embracer Group’s Middle-earth Enterprises Strike Deal for New The Lord of the Rings Game

Studio behind New World developing AAA open-world multiplayer adventure set in Middle-earth

Amazon Games and Embracer Group, through its wholly owned subsidiary Middle-earth Enterprises, part of the operative group Freemode, today announced they have reached an agreement for Amazon Games to develop and publish a new massively multiplayer online (MMO) game based on The Lord of the Rings by J.R.R. Tolkien.

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Amazon Games and Embracer Group, through its wholly owned subsidiary Middle-earth Enterprises, part of the operative group Freemode, today announced they have reached an agreement for Amazon Games to develop and publish a new massively multiplayer online (MMO) game based on The Lord of the Rings by J.R.R. Tolkien. (Graphic: Business Wire)

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy. The game is in early stages of production, with the Amazon Games Orange County studio—makers of the popular open-world MMO game New World—leading development. Amazon Games will publish the game globally for PC and consoles. Additional details, including launch timing, will be shared at a later date.

“We’re committed to bringing players high-quality games, whether through original IPs or long-beloved ones like The Lord of the Rings,” said Christoph Hartmann, VP, Amazon Games. “Bringing players a fresh take on The Lord of the Rings has long been an aspiration for our team, and we’re honored and grateful that Middle-earth Enterprises is entrusting us with this iconic world. We’re also pleased to be expanding our relationship with Embracer Group following our Tomb Raider deal last year, as they’ve proven to be excellent collaborators.”

“The world of Middle-earth continues to prove an endlessly fertile ground for creators, and Amazon Games has a passion for building immersive, compelling worlds and publishing games for a global audience,” said Lee Guinchard, CEO of Freemode. “We have the clear ambition to create the highest-quality entertainment products for this IP, whether we utilize internal resources or team up with the best industry partners that complement our capabilities. We’re taking every care to deliver an MMO which will do justice to the expansive Middle-earth universe and delight players around the world.”

The as-yet-untitled The Lord of the Rings game continues Amazon Games’ growing momentum in game publishing and development, following the success of its internally developed MMO New World and action RPG Lost Ark from Smilegate RPG, both of which have topped Steam and Twitch charts and continue to nurture strong player communities. Amazon has also announced publishing agreements with NCSOFT for Throne and Liberty, Bandai Namco Online for Blue Protocol, Crystal Dynamics for the next major Tomb Raider game, and Glowmade and Disruptive Games for unannounced titles.

Separately, Amazon Studios produces the hit series The Lord of the Rings: The Rings of Power for Prime Video, which takes place during Tolkien’s Second Age of Middle-earth and is unrelated to this upcoming MMO game in development with Amazon Games.

About Amazon Games

At Amazon Games, our ambition is to create bold new experiences that foster community in and around our games. Our team of game industry veterans draws on the power of Prime Gaming, Twitch, Amazon retail, AWS, and more to push boundaries and deliver captivating experiences to our players. Amazon Games is developing AAA multiplayer games based on original IPs, including New World, with our studios and teams in Seattle, Orange County, San Diego, and Montreal. Amazon Games also publishes best-in-class third-party games, leading with Lost Ark from Smilegate RPG, Throne and Liberty from NCSOFT, and Blue Protocol from Bandai Namco Online, as well as the next major Tomb Raider title from Crystal Dynamics.

About Middle-earth Enterprises

Inspired by a deep appreciation for the fictional world created by J.R.R. Tolkien, Middle-earth Enterprises is dedicated to working with businesses providing quality products in accordance with best green business and sustainability practices, including fair trade, equality in the workplace, and a commitment to protect our earth, its wondrous beauty, and the viability of every living creature.

Middle-earth Enterprises has been producing and licensing films, merchandise and stage productions based on The Lord of the Rings and The Hobbit for more than 40 years. Middle-earth Enterprises was acquired by Embracer Group in 2022. With headquarters located in Berkeley, California, its website may be found at www.middleearth.com.

About Embracer Group

Embracer Group is a global group of creative and entrepreneurial businesses in PC/console, mobile and board games and other related media. The group has an extensive catalog of over 850 owned or controlled franchises.

With its head office based in Karlstad, Sweden, Embracer Group has a global presence through its twelve operative groups: THQ Nordic, PLAION, Coffee Stain, Amplifier Game Invest, Saber Interactive, DECA Games, Gearbox Entertainment, Easybrain, Asmodee, Dark Horse, Freemode and Crystal Dynamics – Eidos. The Group has 135 internal game development studios and is engaging more than 16,200 employees in more than 40 countries.

Embracer Group’s shares are publicly listed on Nasdaq Stockholm under the ticker EMBRAC B.

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