Content discovery platform Taboola (NASDAQ: TBLA) will be announcing earnings results this Wednesday before market open. Here’s what investors should know.

Taboola beat analysts’ revenue expectations last quarter, reporting revenues of $176.8 million, up 7.1% year on year. It was a stunning quarter for the company, with a beat of analysts’ EPS estimates and revenue guidance for next quarter exceeding analysts’ expectations.

Is Taboola a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members.

This quarter, the market is expecting Taboola’s revenue to decline 2.1% year on year, a reversal from the 25.3% increase it recorded in the same quarter last year.

Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Taboola has missed Wall Street’s revenue estimates multiple times over the last two years.

Looking at Taboola’s peers in the advertising & marketing services segment, some have already reported their Q4 results, giving us a hint as to what we can expect. QuinStreet delivered year-on-year revenue growth of 1.9%, beating analysts’ expectations by 4.2%, and MediaAlpha reported a revenue decline of 3.2%, falling short of estimates by 2.9%. QuinStreet traded up 10.7% following the results.

Read our full analysis of QuinStreet’s results here and MediaAlpha’s results here.

The euphoria surrounding Trump’s November win lit a fire under major indices, but potential tariffs have caused the market to do a 180 in 2025. While some of the advertising & marketing services stocks have shown solid performance in this choppy environment, the group has generally underperformed, with share prices down 8.9% on average over the last month. Taboola is down 19.8% during the same time and is heading into earnings with an average analyst price target of $4.80 (compared to the current share price of $3.29).

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