Shanghai，China-September 17, 2026-Recently, LongHu, the century-old brand under Shanghai Zhonghua Pharmaceutical Co., Ltd., joined forces with Eastday to launch a brand revitalization initiative aimed at bringing new vitality to the time-honored Chinese brand through cross-industry collaborations, creative content and innovative consumer experiences.
The initiative began at a coffee culture festival, where LongHu attracted widespread attention with its unconventional “LongHu Medicated Oil Coffee.” The creation quickly captured the attention of younger consumers, generating over a million impressions, drawing significant foot traffic and becoming a widely discussed topic across social media platforms.
On May 7, LongHu reached another milestone with the launch event for “Shen Long Huo Hu II,” a co-branded product collaboration between LongHu and Shanghai Shenhua Football Club. The crossover introduced new products that preserve LongHu’s classic herbal heritage while incorporating a younger, more contemporary and stylish expression.
On September 17, the “Shen Long Huo Hu II Energy Recharge Pop-Up Store” opened for a seven-day run, featuring a continuous lineup of activities. Through immersive experiences, interactive check-ins and limited-time experiences, the pop-up gives consumers an opportunity to experience LongHu’s innovative appeal up close.
At the same time, LongHu has partnered with the Shanghai High School Football League to create an AI-powered short drama, connecting the spirit of sports with the spirit of the brand through technology-driven storytelling. Together, these initiatives form part of LongHu’s broader brand revitalization efforts.
From a cup of LongHu Medicated Oil Coffee to a new product launch, and from a pop-up store to an AI-powered short drama, LongHu is building on the wisdom of traditional Chinese herbal culture while embracing cross-industry innovation. Through these initiatives, the brand is presenting overseas markets with a renewed image of a time-honored Chinese brand that is becoming younger and more international. Looking ahead, LongHu will continue to collaborate with partners to bring new vitality to its century-old heritage and expand its presence on the global stage.
About Eastday Cultural Industry Development Co., Ltd.
Shanghai Eastday Cultural Industry Development Co., Ltd. (“Eastday Cultural Industry”) is a company in which Eastday holds an equity stake, positioned to coordinate, integrate and operate Eastday’s cultural industry businesses. The company provides Shanghai Party and government organizations and publicity departments with services including new-media operations, cultural event planning and execution, and themed cultural and creative products.
In recent years, Eastday Cultural Industry has built on its distinctive strengths to explore new approaches to cultural communication, expand new channels for public communication and cultural outreach, and cultivate emerging forms of cultural consumption. The company has carried out a series of initiatives and practices in areas including revolutionary-themed cultural and creative products, government communications and the broader cultural industry.
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Company Name: Eastday Cultural Industry Development Co., Ltd.
Contact Person: Media Department
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Country: China
Website: https://www.eastday.com/
