With a series of exhibitions and events, the show helped convey the unique charm and profound heritage of China culture to the audience in the United States.
The "Harmonious Melodies" Wuliangye International Chamber Music Concert was held at the historic Lincoln Theatre in Washington, D.C. Over a thousand guests including representatives from diplomatic, political, business, financial, and overseas Chinese communities attended the show and enjoyed the fine spirits blended with classical music.
Photo of the Concert of Harmonious Melodies – Wuliangye “Harmony World Tour”
The concert selected renowned classic pieces from both Western and Chinese classical music traditions, highlighting iconic works from different cultures. This unique blend of China's traditional spirits with Western classical music created a "fragrant encounter" in the US.
The emotions flowing through music and the fragrance of Baijiu spirits overcoming the boundaries of time and space, and further fostered cultural exchange and mutual understanding between the two nations.
Wuliangye launched the "Harmony Global Tour" in 2023, aiming to share Chinese culture with the world as well as promote exchanges and harmonious coexistence of different civilizations through cultural, artistic and fashion events.
As part of Wuliangye's "Global Harmony Tour" in US, the brand also forged a Chief Partnership of the 2024 Fortune Global Forum convened in New York on Nov 11-12.
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