Huron Introduces New Brand Strategy to Highlight Firm’s Identity and Evolution

Huron Consulting Group (NASDAQ: HURN) today introduced a new brand strategy to emphasize the company’s distinct approach to helping clients solve their most pressing problems and to better reflect Huron’s evolution since its founding 14 years ago.

Huron Consulting Group will emphasize its name as simply Huron in the marketplace, unifying the company’s businesses with a common identity and highlighting the firm’s transformation beyond its pure consulting heritage. To support the introduction of the brand identity, Huron has unveiled a new logo and visual style and a redesigned website.

“Huron’s new brand strategy captures our commitment to achieve meaningful change in partnership with clients,” said James H. Roth, chief executive officer and president of Huron. “To help clients successfully address the economic and competitive pressures they face today, we work passionately and in close partnership with them, treating their challenges as if they are our own. Our new brand identity better represents our culture and our vision for the future.”

The new logo includes a brand mark that is called the “Huron link.” It represents Huron’s culture of partnership and collaboration, and connotes the entrepreneurial spirit that exists across Huron’s business.

“The new brand identity captures who we are and how we serve clients today and provides a platform for our continued evolution,” Roth said. “The brand strategy supports Huron’s future growth plans – including developing and acquiring new offerings to align with clients’ changing needs and continuing to deepen Huron’s industry expertise and client relationships.”

The refreshed Huron website reflects the firm’s more dynamic and unified brand and will help the market and clients connect with the firm’s products, services and industry perspective. Huron’s updated website provides a cleaner, more modern design and improved navigation to enhance the overall experience for clients, business partners, job seekers and others.

Huron will continue to transform its website by adding end-to-end content that will continuously adapt to user needs and market trends. New features will include improved functionality for accessing Huron thought leadership, additional solution portals and more intelligent search capabilities.

ABOUT HURON

Huron is a global professional services firm committed to achieving sustainable results in partnership with its clients. The company brings depth of expertise in strategy, technology, operations, advisory services and analytics to drive lasting and measurable results in the healthcare, higher education, life sciences and commercial sectors. Through focus, passion and collaboration, Huron provides guidance to support organizations as they contend with the change transforming their industries and businesses. Learn more at www.huronconsultinggroup.com.

Statements in this press release that are not historical in nature, including those concerning the Company’s current expectations about its future requirements and needs, are “forward-looking” statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. Forward-looking statements are identified by words such as “may,” “should,” “expects,” “provides,” “anticipates,” “assumes,” “can,” “will,” “meets,” “could,” “likely,” “intends,” “might,” “predicts,” “seeks,” “would,” “believes,” “estimates,” “plans,” “continues,” or “outlook” or similar expressions. These forward-looking statements reflect our current expectations about our future requirements and needs, results, levels of activity, performance, or achievements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation: failure to achieve expected utilization rates, billing rates and the number of revenue-generating professionals; inability to expand or adjust our service offerings in response to market demands; our dependence on renewal of client-based services; dependence on new business and retention of current clients and qualified personnel; failure to maintain third-party provider relationships and strategic alliances; inability to license technology to and from third parties; the impairment of goodwill; various factors related to income and other taxes; difficulties in successfully integrating the businesses we acquire and achieving expected benefits from such acquisitions; risks relating to privacy, information security, and related laws and standards; and a general downturn in market conditions. These forward-looking statements involve known and unknown risks, uncertainties and other factors, including, among others, those described under “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2015 that may cause actual results, levels of activity, performance or achievements to be materially different from any anticipated results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. We disclaim any obligation to update or revise any forward-looking statements as a result of new information or future events, or for any other reason.

Securities transactions provided by Huron Transaction Advisory LLC, member FINRA/SIPC.

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