Automotive retailer Lithia Motors (NYSE: LAD) fell short of the market’s revenue expectations in Q2 CY2025 as sales rose 3.8% year on year to $9.58 billion. Its non-GAAP profit of $10.24 per share was 4.4% above analysts’ consensus estimates.

Is now the time to buy LAD? Find out in our full research report (it’s free).

StockStory’s Take

Lithia’s second quarter results were met with a negative market reaction as revenue fell short of Wall Street expectations despite year-over-year growth. Management cited key drivers such as expanding high-margin financing and aftersales operations, ongoing cost controls, and a focus on omnichannel digital engagement. CEO Bryan DeBoer highlighted that over 60% of net profit now comes from aftersales, underscoring the company’s shift toward more stable and diversified earnings. He acknowledged operational pressures, particularly around SG&A, but emphasized progress in store-level execution and the integration of adjacencies. "Our integrated ecosystem is delivering tangible results, and we are confident in our ability to lead the industry in consistency, profitability and long-term value creation," DeBoer stated.

Looking forward, Lithia’s guidance is built on scaling high-margin business lines, deepening digital and physical network integration, and disciplined capital allocation. Management highlighted the roll-out of Pinewood.AI, further investment in omnichannel platforms, and a more aggressive share buyback strategy as primary levers for growth. CFO Tina Miller emphasized ongoing productivity improvements and SG&A discipline, while CEO DeBoer pointed to the growth trajectory of Driveway Finance and aftersales as central to long-term profitability. Management cautioned that macroeconomic factors, evolving tariffs, and brand mix will continue to shape performance, but remains focused on capturing market share through operational agility and new technology. As DeBoer put it, “We continue to monitor and respond to the evolving tariff landscape and broader consumer trends.”

Key Insights from Management’s Remarks

Management attributed Q2 performance to strength in aftersales and financing, offset by cost pressures and evolving consumer trends, while reiterating its focus on expanding adjacencies and digital engagement.

• Aftersales momentum: Lithia’s aftersales segment, which now contributes over 60% of net profit, posted 8.5% year-over-year same-store gross profit growth. Management attributed this to increased customer pay and warranty work, as well as higher technician productivity, resulting in margin expansion within the segment.
• Financing growth: Driveway Finance Company (DFC) delivered its highest quarterly income to date, more than doubling year-over-year profitability. CFO Tina Miller noted that disciplined underwriting and higher U.S. penetration rates have driven the segment’s trajectory, with average FICO scores rising and risk metrics improving.
• Store footprint and portfolio optimization: Lithia added new stores in targeted high-return markets and continued to rationalize its U.K. network. CEO DeBoer highlighted that recent acquisitions have shifted the business mix toward regions with stronger population growth and higher operating margins, particularly in the Southeast and South Central U.S.
• Omnichannel and digital engagement: Management emphasized the role of digital tools like the My Driveway portal and ongoing omnichannel efforts in attracting new customers. Over 25% of vehicles were sold through digital-supported channels this quarter, further integrating technology into the sales and service process.
• Cost discipline and SG&A actions: Despite year-over-year revenue growth, SG&A as a percentage of gross profit remained a top focus. Initiatives to streamline operations include automating workflows, renegotiating vendor contracts, and leveraging AI solutions, particularly through Pinewood.AI, to drive productivity and reduce costs.

Drivers of Future Performance

Lithia’s outlook is shaped by continued investment in high-margin adjacencies, digital platforms, and ongoing cost efficiency, balanced against potential macroeconomic and industry headwinds.

• Scaling adjacencies and financing: Management expects continued growth from aftersales and DFC, citing the potential to further increase penetration rates and expand unit economics. The company is targeting up to 20% financing penetration and ongoing margin improvements, viewing these businesses as essential for long-term stability.
• Omnichannel platform expansion: The full rollout of Pinewood.AI across North America and enhancements to digital channels like My Driveway are expected to drive customer retention and operational efficiency. Management believes these technology initiatives will reduce costs and streamline workflows, supporting both top-line and margin growth.
• Navigating external risks: Lithia is closely monitoring the impact of tariffs, shifts in OEM strategies, and regional market trends. While management sees limited immediate tariff impact, it acknowledges that future industry pricing, consumer affordability, and competitive dynamics could present challenges that require ongoing agility and cost control.

Catalysts in Upcoming Quarters

In the coming quarters, our analysts will track (1) the pace and effectiveness of Pinewood.AI’s rollout in North America and its impact on operational efficiency, (2) sustained growth and profitability in aftersales and DFC as penetration rates rise, and (3) the ability to further reduce SG&A through automation and vendor optimization. M&A execution, regional market share gains, and resilience to external pressures like tariffs will also be key to monitoring Lithia’s progress.

Lithia currently trades at $300.81, down from $307.08 just before the earnings. In the wake of this quarter, is it a buy or sell? See for yourself in our full research report (it’s free).

Now Could Be The Perfect Time To Invest In These Stocks

Trump’s April 2025 tariff bombshell triggered a massive market selloff, but stocks have since staged an impressive recovery, leaving those who panic sold on the sidelines.

Take advantage of the rebound by checking out our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 183% over the last five years (as of March 31st 2025).

Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Tecnoglass (+1,754% five-year return). Find your next big winner with StockStory today.

StockStory is growing and hiring equity analyst and marketing roles. Are you a 0 to 1 builder passionate about the markets and AI? See the open roles here.