A survey finding that 59% of shoppers often leave e-commerce sites over poor search offers a lesson for entrepreneurs building webinar, challenge, and sales funnels.
Salt Lake City, UT (PRUnderground) October 27th, 2026
FunnelMarketingSoftware.com, which offers guides to sales funnels, landing pages, automation, and conversion optimization, points to a recent Nosto survey of U.S. and U.K. shoppers as a reminder of how easily online businesses can lose visitors. The survey found that 59% of shoppers often leave an e-commerce site because its on-site search is poor. 40% say that artificial intelligence (AI) assistants, such as ChatGPT and Claude, are now more helpful than search tools on many retail sites. Although the survey focuses on retail, Funnel Marketing Software relates it to entrepreneurs running webinars, challenges, and sales funnels. When visitors struggle to find information or understand what to do next, they may leave before registering or buying.
A challenge registration page that doesn't explain what happens next, a webinar signup buried below competing links, or a checkout that asks for too much information can all create unnecessary obstacles. Funnel Marketing Software describes these problems as leaks in the path from a visitor's first click to registration or purchase. Its content on funnel builder software explains how individual pages, from opt-in forms to checkout screens, can work together to support that journey.
The Nosto survey also highlights specific frustrations with on-site search. Among respondents, 70% said they have to use very specific, exact terms, 66% said they keep seeing the same products, and 64% said search results include items that don't match what they typed. These findings illustrate how a poor experience can make it harder for visitors to find what they're looking for. For webinar and challenge funnels, clear wording and a focused page layout can help visitors understand the offer and find the next step.
Search engine optimization (SEO) and page structure can support discoverability, too. Descriptive page titles and logical headings help people understand a page's content. Structured data, a markup format that labels information for search engines, helps search engines interpret eligible content. Online stores can use structured data to identify details such as product names, prices, reviews, and availability. Organizing information clearly may also help AI systems interpret what a business offers. However, these practices don't replace a useful page experience.
Design helps turn that information into action. A landing page built around one primary goal, with a visible call to action and few competing links, gives visitors a clearer route from an ad or email to registration or checkout. Funnel Marketing Software's guides to landing page building software cover practical considerations such as layout, button placement, and form length. Reviewing each step, including the confirmation page, can help businesses identify where visitors encounter unnecessary obstacles.
"An entrepreneur can spend a lot of time and money getting people to a challenge or webinar page and still lose them in the first few clicks," said Damon Burton, editor of Funnel Marketing Software. "A confusing page, a cluttered layout, or a signup form that asks too much can make it harder for someone to take the next step. Entrepreneurs can start by making their offers easier to understand and their registration and checkout processes easier to complete."
For entrepreneurs running challenges, webinars, and sales funnels, the practical lesson is to make each step easy to understand and complete. FunnelMarketingSoftware.com offers free articles on funnels, landing pages, and follow-up to help business owners improve their online marketing processes.
