Greenville, DE - September 08, 2025 - Reggie Pet, a wellness and enrichment brand dedicated to improving dog health, has announced the successful relaunch of its brand at SuperZoo 2025, North America’s largest pet retail event, held August 13-15 in Las Vegas, Nevada.
At this year’s SuperZoo, Reggie showcased its flagship product, Anytime Calming, a science-backed veterinarian-approved supplement chew designed to naturally reduce stress and support balanced canine behavior. The chews are formulated with carefully selected, nutrient-dense ingredients such as L-Theanine, Magnolia Bark (Magnolia officinalis) and Phellodendron Bark (Phellodendron amurense), plants long used in traditional remedies for easing stress and anxiety. Aside from the calming chews, the Anytime Calming line also comes in a spread and drops form.
Science Meets Nature
The Anytime Calming formula leverages clinically tested natural ingredients and amino acids. Research has demonstrated that the Magnolia/Phellodendron (MP) combination can reduce cortisol levels and mitigate the perception of stress. Reggie’s unique blend works by inhibiting stress receptors and promoting serotonin production, offering dogs a gentle yet effective way to stay calm.
Moreover, the chews are designed with convenience in mind – added to food or fed directly to the dogs. They can also be given daily as part of a long-term routine or offered on as-needed basis to address situational stressors such as travel, loud noises, or other stress-inducing events.
A Regimen for Healthier Dogs
Reggie, which is short for regimen, reflects the company’s belief that consistent routines promote long-term well-being for both pets and their people. With Anytime Calming and the brand’s enrichment products, Reggie offers a toolkit that that taps into a dog’s intuitive desire for routine.
“SuperZoo 2025 was the ideal venue to reintroduce Reggie,” said Vanessa Doig, a representative for Reggie Pet. “We were proud to showcase Anytime Calming and share our mission to deliver safe, natural, research-backed products designed with the same care we’d want for ourselves.”
SuperZoo brought together more than 18,000 pet professionals and 1,100 exhibitors across 350,000 square feet of expo space. Reggie’s presence highlights its commitment to pet health and product innovation and marks an important milestone as it builds new partnerships with retailers, veterinarians, and pet parents seeking proven, natural solutions for their furry companions.
For more information about Reggie Pet and its full product line, please visit http://www.reggie.com.
Disclaimer: The statements in this release are based on the company’s research and formulation approach. They have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Media Contact
Company Name: Reggie Pet
Contact Person: Vanessa Doig
Email: Send Email
Phone: (642) 139-9250
Country: United States
Website: http://www.reggie.com/
