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420 with CNW — Secret Shopper Research Discovers Plenty of Colorado Marijuana is Less Potent Than Claimed

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A recent study from the University of Colorado Boulder has revealed that almost half of the marijuana products tested in Colorado had incorrect THC levels listed on their labels. The research, published in Scientific Reports, shows that most of the products contain less THC than what’s claimed on their packaging. 

As the discrepancies between product labels and package contents are ironed out, brands are likely to grow as consumer trust deepens. This industry growth could result in more business opportunities for firms that offer the same services as Innovative Industrial Properties Inc. (NYSE: IIPR) to players within…

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