Mac in a Snap: GOODLES Drops Game-Changing Microwavable Cups

The Most Requested Product Yet Combines Viral Flavors with Ultimate On-the-Go Convenience

Microwavable mac just met its match! GOODLES, the brand that reimagined boxed mac & cheese, is transforming the single-serve microwavable cup category, making it easier than ever to dive into the brand’s delicious, irresistible mac. Cheddy Mac and Shella Good, the brand’s top-selling flavors, are now available in eye-catching, grab-and-go cups.

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Cheddy Mac and Shella Good Cups

After leading the cheesy and nutrient-packed revolution in the boxed mac and cheese aisle, GOODLES knew it was time to tackle the single-serve format. The demand was undeniable. Cups represent the brand's #1 most requested innovation, with 4 out of 5 consumers indicating purchase intent for cups alongside existing boxed products.⁽¹⁾ GOODLES knew the biggest benefit cups could bring was versatility: the ability to enjoy its groundbreakingly delicious & nutritious mac just about anywhere, anytime, by anyone. What the brand has created is a game changer: a microwavable cup that puts GOODLES in the hands of more people in more situations, from work lunches to college dorms to anywhere an easy meal is a must.

GOODLES Cups prove you can have it all – premium taste, substantial nutrition, clean ingredients, and ultimate convenience: it’s all the yum with none of the dishes! Cheddy Mac delivers 11 grams of protein and six grams of fiber per serving, while Shella Good packs 10 grams of protein and five grams of fiber per serving. Both flavors have 10 nutrients from plants, have earned the Clean Label Purity Award and are Kosher certified.

"We've seen our fans lugging thermoses full of leftover GOODLES to work. Kids eating our mac out of pots with metal spoons while strapped in their car seats on the way home from school. Truckers trying to make GOODLES over camping stoves on the side of the road," said Jen Zeszut, Co-Founder and CEO of GOODLES. "College students with no milk or butter in their dorm rooms have been getting creative, trying to make GOODLES with little coffee creamer packets (once with Sprite, but we're trying to un-see that). Finally, with the introduction of our single-serve cups, our delicious, nutrient-packed mac is ready to go!"

In addition to making its mac even more convenient, GOODLES has innovated the standard microwavable cup design. The thoughtfully engineered 16-ounce cup achieves a perfectly cooked noodle and cheese consistency, thanks to its functional reattachable lid. The paper-based cups feature the signature joyful GOODLES look with a premium-quality finish, and are BPA and PFAS-free.

"We obsessed over every detail of this cup," said Molly Michet, Chief Product Officer at GOODLES. "From the cup material to the convenience factor to the food itself, this product was designed with our consumers in mind. With GOODLES, it's always taste first with a strong emphasis on nutrition, satiety, and fun. We're so excited to share this with the world!"

Alongside the launch, GOODLES is introducing GOODLES Clubhouse, an exclusive digital community for the brand’s most engaged fans. GOODLES Clubhouse will offer early access to products, special perks, and quarterly challenges. Its members were the first to gain early access to purchase Cups. GOODLES fans are already gathering with friends, tasting mac flavors and being silly together. The GOODLES Clubhouse initiative allows the brand to build even deeper connections with the fans who have supported the brand's mission to make better-for-you comfort food accessible to everyone.

Cheddy Mac and Shella Good cups have an SRP of $2.49. They are available now on goodles.com and rolling out to retailers like Costco, Target, and Walmart in the coming weeks.

About GOODLES

GOODLES makes noodles, gooder. The brand launched in November 2021, born out of the idea that mac and cheese is a cornerstone of pleasurable eating and loved by all ages, yet often lacks nutrition and delicious and fun flavors. Made with a proprietary noodle recipe that looks, tastes, cooks, and chews just like the noodles we all love, GOODLES includes protein, fiber, prebiotics, and 21 nutrients from plants. Plus, it's a Low Glycemic Index food, has fewer calories, and is the first boxed mac and cheese to win the coveted Clean Label Purity Award. Located in Santa Cruz, CA, GOODLES is committed to giving away at least 1% of all products sold to organizations that address food insecurity. For more information on GOODLES, visit www.goodles.com.

(1) Ellipse Analytics Consumer Research Report (June 2023)

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