Digital Wave Technology Adds Agentic AI to the ONESM Platform, Enabling Autonomous AI Agents to Drive Enterprise-Wide Efficiency and Speed

Consumer companies using the ONE Platform can unleash AI agents to handle governed, intelligent tasks, freeing human agents to handle more complex needs

Digital Wave Technology, a leader in AI-native enterprise solutions, today announced the launch of agentic AI within its flagship ONE Platform. Designed to execute real-world actions, not just generate responses, these intelligent agents transform how retailers, CPG companies, and healthcare organizations operate. From adjusting pricing across thousands of SKUs in real time to automating product content updates, surfacing compliance risks, and triggering governed workflows across systems like PIM, ERP, and digital shelves, agentic AI empowers teams to automate the execution layer of business operations with governance, accuracy, and scale.

Unlike traditional AI, which focuses on answering questions or summarizing information, agentic AI takes it further — performing tasks, initiating workflows, and interacting with software to drive measurable results. In the ONE Platform, agentic AI combines with large language models (LLMs) to both reason and act, creating a closed loop of intelligent decisioning and execution.

“We like to say that LLMs are the brain — processing information and offering insights — while agentic AI represents the hands and feet, equipped tools for carrying out complex, governed tasks. With our MDM foundation and AI-native architecture, this leap forward empowers consumer-focused companies to automate with trust, accelerate operations, and elevate enterprise precision across every function,” said Dan Mitchell, SVP of platform strategy, Digital Wave Technology.

Standout benefits of agentic AI functionality in the ONE Platform include:

• Desktop automation — Agents can update product attributes, trigger lifecycle pricing changes, generate promotional assets, and publish content across e-commerce platforms and digital ads — all based on real-time demand signals and natural language input from business teams.
• Querying systems — Autonomous AI agents work with the MDM component of the ONE Platform to filter data, apply actions like discounts on products, and scan for compliance issues, such as flagging products that contain restricted ingredients like red dye No. 7.
• Agent-to-agent communication — Multiple agents collaborate to execute coordinated tasks. For instance, one agent updates a PIM system while another pulls real-time inventory data from an ERP, enabling fully automated and interoperable workflows.

Companies can leverage agentic AI inside the ONE Platform for internal tasks like creating more efficient coding, automating chatbots to handle queries, and streamlining repetitive tasks like cut-and-paste operations. Additionally, from a user perspective, ONE Platform agents can execute text-to-report functionality, such as having the agent generate a report or set an alert based on natural language inputs. The agents can build and deploy apps based on user-defined requirements as well as integrate third-party systems to empower real-time data enrichment.

“By having MDM at its core, the ONE Platform is unlike any other enterprise solution, leveraging native AI, and now agentic AI, to revolutionize how retailers and brands execute tasks and guide business decisions,” said Lori Schafer, CEO, Digital Wave Technology. “With AI agents trained on a company’s data, the agents can solve for data quality issues and support merchandising, pricing, supply chain, and marketing decisions. The agents work where a company’s data lives.”

To learn how agentic AI differentiates the ONE Platform and supports businesses, schedule a time to see a demo.

About Digital Wave Technology

Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods, and healthcare. The company’s ONE^SM Platform provides a single source of truth, with Product Information Management (PIM) and Master Data Management (MDM) at the core. Digital Wave Technology’s AI-native solutions improve speed to market, drive rapid product innovation, and increase profitability, productivity, and customer experience. More information: digitalwavetechnology.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250624889416/en/

In the ONE Platform, agentic AI combines with large language models (LLMs) to both reason and act, creating a closed loop of intelligent decisioning and execution.