Iconic breath freshener brand makes a comeback under new leadership, debuting at Sweets & Snacks Expo booth #4234
Nature’s Stance™, a CPG innovation company based in Coeur d’Alene, Idaho, proudly announces its partnership with the owners of CERTS® to relaunch the legendary brand of mints and gum products.
CERTS®, once a household staple known for its unmistakable spark of freshness, is returning to the market in 2025 under a licensed partnership with Nature’s Stance. The focus of the relaunch is exclusively on CERTS® gum and mint products—reviving the bold flavors and brand nostalgia for a new generation of consumers.
The relaunch will be unveiled at the Sweets & Snacks Expo, Booth #4234, where CERTS® will showcase classic favorites alongside new innovations in development.
“CERTS® has always stood for bold freshness, and we’re excited to bring that energy back with a modern twist,” said Ari Freedman, owner of CERTS®. “Our collaboration with Nature’s Stance gives us the ability to honor the past while scaling the brand for the future.”
“There’s something special about reviving a brand that people still remember decades later,” added Mark Freedman, owner of CERTS®. “We’re not just bringing it back—we’re building it to last.”
“We see enormous potential in CERTS® and the emotional connection consumers still have with the brand,” said Pete Vas Dias, President of Nature’s Stance. “Our team is proud to be part of this story—breathing new life into an icon and expanding our mission to bring better-for-you products to market.”
Nature’s Stance plans to revitalize the CERTS® brand through strategic retail expansion, digital marketing, and a focus on clean-label innovation—all while staying true to the brand's heritage of memorable, mouth-freshening products.
About CERTS®
First launched in 1956, CERTS® mints and gum quickly became a staple in American households, known for their unmistakable spark and flavor. After a multi-decade run and passionate consumer following, the brand is now being reintroduced under new ownership and strategic direction in partnership with Nature’s Stance.
About Nature’s Stance™
Based in Coeur d’Alene, Idaho, Nature’s Stance is a fast-growing CPG company focused on launching category-disrupting innovations in food and wellness. Learn more at certs.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250505784054/en/
Contacts
Media Contact:
Josh Christensen
VP of Marketing, Nature’s Stance
certs@naturesstance.com
