Contents First strengthens global IP strategy by expanding from digital publishing to premium merchandise through official merch shop Club JEM

More merchandise planned across Tappytoon’s flagship webtoon titles

Contents First, the company behind the leading webtoon platform Tappytoon, today announced the release of The Broken Ring: Deluxe Postcard Book Set, the latest in a new line of exclusive merchandise under Club JEM, the company’s official global merch shop.

As the entertainment industry experiences growing interest in fandom and character-driven merchandise, Club JEM represents a strategic extension of Contents First's core business—connecting fans to the stories and characters they love not only through digital content, but now also through thoughtfully designed physical products and collectibles.

The Club JEM Edition set is based on The Broken Ring: This Marriage Will Fail Anyway, one of Tappytoon’s most successful romance-fantasy series, recently surpassing 8.9 million views. The deluxe set features a hardcover postcard book with gold foil artwork, a custom-designed metal bookmark, and exclusive photocards, all packaged in a premium keepsake case. With special passages straight from the two captivating protagonists, Inés and Cárcel, fans of the popular webtoon and webnovel of the same name will have plenty to cherish.

"With Club JEM, we're building a deeper, more versatile ecosystem around our IPs," said Sun Bang, CEO of Contents First. "For nearly a decade, fans have come to our Tappytoon digital reading platform for enthralling stories. By expanding to global print and now into physical merchandise, we're giving them more of what they want and offering new and tangible ways to experience our stories. This is a natural extension of our commitment to long-term IP growth."

The launch of Club JEM marks a new phase in Contents First’s global roadmap. Following the success of its international publishing and licensing partnerships, the company plans to release additional Club JEM Edition merch sets tied to its popular titles, as well as future adaptations across animation, print, and streaming platforms.

About Club JEM

Club JEM is the official merchandise platform of Tappytoon, operated by Contents First. Designed to deepen the fan experience, Club JEM offers exclusive, high-quality goods based on popular webtoon IPs, with new drops planned alongside global content rollouts.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250522452286/en/

"With Club JEM, we're building a deeper, more versatile ecosystem around our IPs. For nearly a decade, fans have come to our Tappytoon digital reading platform for enthralling stories."