Naples Soap Company Names Kim Wellen as Director of Sales to Expand Its Wholesale Division on a National Scale

Naples Soap Company, Inc. (OTCQB: NASO), (“the Company”), a pioneering health and wellness brand that offers premium-quality skin and hair care products throughout the United States, today announced the appointment of Kim Wellen as Director of Sales. In this new role, Wellen will be responsible for expanding the Company’s national wholesale division to include major retailers.

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Naples Soap Company Names Kim Wellen as Director of Sales to Expand Its Wholesale Division on a National Scale (Photo: Business Wire)

Wellen joins Naples Soap Company with over two decades of leadership experience in the wellness and skin care industries. Most recently, she served as the Director of Retail Sales at Charlotte's Web, where she successfully established national partnerships with well-known retailers to significantly boost brand recognition and sales growth.

Prior to that, Wellen founded Mantra Mask, an innovative skin care brand that gained recognition for its unique combination of CBD and premium global ingredients. Her entrepreneurial spirit and business acumen played a key role in her ability to identify new market opportunities and successfully bring new concepts to fruition.

“We are delighted to add Kim Wellen to our growing sales force. I’m confident her experience, strategic expertise, and industry knowledge will be a huge catalyst for growth for our wholesale division on a national scale,” stated Deanna Wallin, Founder and CEO of Naples Soap Company.

Wellen will work in tandem with Naples Soap Company Advisor, Gary Sims, who has over 30 years of experience in CPG development and distribution. Sims initially specialized in wholesale and retail apparel and accessories, and he was a part of the original team that drove the growth of the Tommy Hilfiger brand into the billion-dollar-plus range. He was President of Ashworth, where he also led the successful launch of Callaway Golf Apparel. Since 2013, Mr. Sims has been the Founder & CEO of International Brands Group, a brand management company, with general partnerships in a portfolio of brands and licenses in fashion, sport, digital marketing, hospitality, and wellness. Sims has also launched or led successful operations and transactions of several premium brands, including J Lindeberg, William Rast, Robert Graham, Edwin Jeans, and Volition America.

About Naples Soap Company, Inc.

Founded in 2009 by Deanna Wallin, Naples Soap Company is a supplier of more than 400 bath, body and personal care products. Products are sold at the Company’s 13 retail locations in Florida. Naples Soap Company products are sold online from the Company’s website at www.naplessoap.com, through other DTC (direct-to-consumer) channels such as Amazon.com and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit ir.naplessoap.com.

Forward-Looking Statements

This release includes certain statements that are "forward-looking statements.” All statements in this release, other than statements of historical fact, that address events or developments that are expected to occur, are forward-looking statements. Forward-looking statements are generally, but not always, identified by the words like “anticipate,” “believe,” “expect,” “intend,” “plan,” “will” and variations of the same. Although we believe the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and actual results may differ materially from those in the forward-looking statements. Factors that could cause the actual results to differ materially from those in forward-looking statements include our need to obtain additional capital or financing to support our business plans, which may not be available on acceptable terms or at all, market prices, competition, risks inherent in the development and launch of potential products and in new market segments, risks relating to the establishment and maintenance of relationships with athletes, celebrities and influencers, and general economic, market or business conditions. Investors are cautioned that any such statements are not guarantees of future performance and actual results or developments may differ materially from those projected in the forward-looking statements. Forward-looking statements are based on the beliefs, estimates and opinions of Naples Soap Company’s management on the date the statements are made. Except as required by applicable securities laws, Naples Soap Company undertakes no obligation to update these forward-looking statements in the event that management's beliefs, estimates or opinions, or other factors, should change.

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