RAW, the #1 downloaded dating app, is taking a bold step to tackle ghosting, a common problem in online dating.
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With a $100,000 investment in its ‘Bye-Bye Ghosting’ campaign, RAW is turning ghosting into an opportunity for users. (Graphic: Business Wire)
With a $100,000 investment in its ‘Bye-Bye Ghosting’ campaign, RAW is turning ghosting into an opportunity for users. Each week, the app randomly selects users who have been ghosted to receive exciting gifts, increased visibility within the app, and free Premium access.
Turning Ghosting Into a Win
Ghosting is a frustrating reality in online dating. RAW aims to change that by working with its community, allowing users to share their stories on a dedicated website, and offering rewards such as new iPhones and gift cards to Amazon, Sephora, and other popular retailers. The app’s goal is simple: make ghosting less painful and encourage better communication.
RAW has also added a new ‘Ghosting Killer’ feature, which prevents users from starting new chats until they respond to old ones, and has already reduced ghosting significantly. Only 1-5% of users have unanswered chats, and RAW is committed to lowering that number even further.
"We're not just building an app, we're performing a dating exorcism," says Marina Anderson, RAW's co-founder. "Our users deserve respect, and that starts with honest communication. After all, ghosting is hard to overcome, but we're creating a space to make online dating better, allowing users to enjoy the experience and avoid burnout."
Real Results, Less Ghosting
- 92% of women and 99% of men on RAW have fewer than five unanswered chats.
- Compared to other apps, where ghosting is the norm, RAW users stay engaged and connected.
Besides that, RAW’s real-time snapshot feature also ensures users engage with authentic, current photos, further reducing ghosting and fake profiles.
RAW is setting a new standard for online dating by reducing ghosting and rewarding users for staying engaged. The app’s approach is gaining attention and inspiring other platforms to rethink their strategies.
About RAW
RAW Dating App is available for download on the App Store and Google Play today.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241028890296/en/
We're not just building an app, we're performing a dating exorcism.
Contacts
Media:
press@raw.app
