Rural King, the leading farm and home store for families throughout the Midwest and Southeast, is proud to announce its Rural King Rewards program has quickly exceeded membership expectations, achieving 1 million members in the first 30 days from full chainwide rollout.

Rural King began the Rural King Rewards to create a more relevant, personalized member shopping experience for its customers. Through the Rural King Rewards program, members can sign up for free and earn points on every purchase, in addition to receiving special offers and other benefits. As members shop, Rural King is able to learn more about individual member’s interests and deliver more targeted and relevant offers tailored to them.

"We have seen tremendous interest since the program launched," said Steve Barbarick, Rural King CEO. "Rural King Rewards sign-ups have exceeded our initial expectations, and we’re absolutely delighted to have exceeded 1 million members this quickly."

Phil Reiter, Rural King VP of Marketing also stated, "Rural King Rewards has quickly resonated with customers, and should prove to be an effective platform for rewarding their continued patronage. As more members enroll, we’ll get to know their tastes and preferences, and in turn be able to serve more relevant and personalized communication to them."

Anyone can sign up for Rural King Rewards at any of its 134 stores during checkout, or online. It is a completely free program that rewards members with 1 point for every $1 spent in-store or online. Rewards are paid out whenever a member hits 500 total points ($500 total dollars spent), at which time a member receives a $5.00 reward.

For additional information on the Rural King Rewards program, please visit ruralking.com/rewards.

About Rural King, Inc.

Rural King, also known as RK Holdings, LLP, planted its roots as America’s Farm and Home Store in Mattoon, Illinois in 1960. Since that time, Rural King has added over 100 stores in thirteen states. Specifically, we provide a broad range of essential goods, food, feed, seed and other farm and home necessities to the communities we serve throughout Alabama, Florida, Illinois, Indiana, Kentucky, Michigan, Missouri, North Carolina, Ohio, Pennsylvania, Tennessee, Virginia, and West Virginia. We welcome and encourage everyone to enjoy our 50+ year tradition of offering free popcorn and coffee every time you visit our stores.

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