Alida Activate 2022 Event Reimagines Experience

Hundreds of CX industry experts united together to reimagine how to design valuable experiences

Alida, a leader in Total Experience Management (TXM), presented its annual Alida Activate event series, which kicked off in North America on May 4, 2022. The virtual (CX) conference featured a host of CX professionals from industry-leading organizations including Autodesk, Buffalo Sabres, Spotify Advertising, Logitech, Pixel United & Bakkt. Attendees from across the globe were invited to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences.

“This year’s Alida Activate event has brought together some of the best and brightest in business to share insights and trends on the latest in CX innovation,” said Ross Wainwright, CEO of Alida. “We are thrilled to provide a space where industry peers can come together, share their experiences, learn from one another, and together reimagine what is possible. This is truly the key to great innovation.”

The annual event theme was “Experience, Reimagined”. The first event in the global series invited attendees from North America to learn and reimagine the possibilities of CX with innovative approaches to customer, employee, product, and brand experiences. A presentation from Wainwright and Kerry Bodine, discussing the ‘Empathy in Action’ study and the challenges of capturing and measuring empathy, along with sharing ways to overcome those hurdles.

For Alida’s next keynote session, Riaz Riahan, Alida’s President of Products and Maxie Schmidt, VP Principal Analyst at Forrester, took the stage discussing CX innovation for a cookieless world, exploring what it means to innovate outside the box and deliver world-class experiences. The event continued with engaging customer stories from innovative industry leaders from Autodesk, Buffalo Sabres, Spotify Advertising, Logitech, Pixel United & Bakkt.

"It was a thrill to showcase our Player Insights community successes at Alida Activate this year," said Leslie Willis, Consumer Insights Lead, Pixel United. "We've put a lot of work into ensuring that our Alida communities provide value to our internal stakeholders and to our players alike, and we're honored to have had the opportunity to discuss these initiatives and outcomes with other Activate attendees."

Topics included how to uncover new segments and design inclusive experiences, steps to delivering the best fan experience at every touchpoint, approaches to designing experiences in new markets, how to keep customers highly engaged by closing the loop on research, building a B2B sounding board for actionable insights, and how customer insights fuel higher engagement, greater spend, and more time-in game.

To watch the on-demand sessions of the Alida Activate 2022 North America event, visit https://www.alida.com/na-activate-2022-on-demand.

Upcoming Events

Registrations are now open for our Alida Activate international conferences. Come join us!

Alida Activate EMEA: May 11, 2022. To learn more and register, please see here.

Alida Activate France: May 17, 2022. To learn more and register, please see here.

Alida Activate Germany: May 19, 2022. To learn more and register, please see here.

Alida Activate APAC: June 29, 2022. Stay tuned for more information.

About Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers—even the parts that are hard to hear—can help companies make better decisions that drive long-term customer loyalty and growth. With the Alida Total Experience Management (TXM) Platform, leading brands like HBOMax, Adobe, Red Bull, and J.Crew turn their customer truth into action to power exceptional customer, employee, product, and brand experiences.

Founded over 20 years ago, Alida helps the world’s largest brands improve their total experience with its team of 500+ experts across 11 countries.

Join us on our mission to reimagine the experience at www.alida.com and @alidaTXM

View source version on businesswire.com: https://www.businesswire.com/news/home/20220505006141/en/