Oscar Mayer Drops ‘Street Meat’ Streetwear Line via Hot Dog Carts Nationwide

By: The Kraft Heinz Company via Business Wire

September 29, 2021 at 08:00 AM EDT

Capsule Collection Bucks Seriousness of the Fashion World with Meaty Looks Inspired by New Uniforms for the ‘Hotdoggers’, Official Drivers of the Wienermobile

Move aside overhyped streetwear drops and celebrity fashion collabs, Oscar Mayer has entered the chat, bringing meat to the streets to spark some much-needed smiles in the exclusive, hyper-serious world of streetwear.

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Oscar Mayer Street Meat (Photo: Business Wire)

For over 100 years, Oscar Mayer has injected levity into everyday moments – from creating the 27-foot-long rolling Wiener, to the unforgettable Bologna jingle, to photobombing New York Fashion Week this fall. Next up? Street Meat - Oscar Mayer’s meat-inspired take on the gotta-cop-it streetwear trends of today.

The new 13-piece capsule collection features fresh silhouettes and bold colors that combine the hottest streetwear trends with meat-inspired touches, such as bucket hats, slides, track suits, bomber jackets and more. Street Meat was originally designed as the modern-day uniform for Oscar Mayer’s iconic Hotdoggers, the official drivers of the Wienermobile, who you’ll see debuting their new looks starting this week – new fits so fresh we knew fans would want to have them.

“Oscar Mayer has a legacy of sparking smiles and bringing levity to things that have gotten too serious, and streetwear is a ripe territory to playfully subvert,” said Megan Lang, Associate Marketing Director, Oscar Mayer. “The ethos of streetwear is hyper-serious and hyper-exclusive, so we hope fans embrace the Oscar Mayer version of Meatwear and have a little more fun getting dressed this fall.”

Unlike typical streetwear drops, fans won’t have to camp out overnight, stand in long lines or constantly refresh their browsers to cop the merch, but they will need to hit the streets. Beginning today, the limited-edition collection can be found hiding in plain sight at hot dog carts in New York, Los Angeles, and Atlanta. Wienermobile pop-up shops will also sell the collection nationwide throughout October. To find the Street Meat collection on a street near you, follow @OscarMayer on Twitter.

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2020 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of six consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.