An AI-powered accounting platform for rental property owners and managers, built to replace spreadsheets, generic software, and manual bookkeeping

LOS ANGELES, CA / ACCESS Newswire / April 21, 2026 / Hire Sofia today announced Sofia AI, an AI-powered accounting platform designed specifically for rental property owners, real estate investors, and property managers. Sofia AI replaces spreadsheets, generic accounting software, and manual bookkeeping with a system built for rental portfolios.

For decades, rental property finances have been managed using tools built for general small businesses. As a result, operators rely on a mix of software and service providers to manage their books.

Sofia AI introduces a new approach to rental property accounting.

"Today, most people don't actually use accounting software themselves - they pay someone else to use it for them," said Fey Guler, founder of Hire Sofia. "Software and services have been separate for decades. We believe that's about to change."

Sofia AI combines automation, reporting, and AI-driven workflows into a single system for rental property finances. The platform reduces the time and cost required to manage accounting while improving visibility across properties.

Key capabilities include:

• AI-powered transaction categorization

• Automated bookkeeping and reconciliation

• Property-level financial reporting

• Rental income tracking across accounts and platforms

• An AI assistant that answers financial questions in natural language

The product is built on workflows developed through Hire Sofia's accounting operations, supporting rental portfolios with over $200 million in rental income.

According to Guler, the long-term vision goes beyond software.

"Historically, you needed both software and a service provider to manage your accounting," Guler said. "We're moving toward a world where those merge into a single system. Sofia AI is our first step toward building an AI-native accounting firm - faster, more efficient, and tailored to how rental portfolios actually operate."

Sofia AI is currently working with early paying customers and expanding to an initial group of users.

For more information, visit https://hiresofia.ai

About Hire Sofia

Hire Sofia is a Los Angeles-based company focused on financial operations for rental property owners. Through its services arm, the company has developed accounting systems and workflows tailored to short-term and long-term rental portfolios, which now power the Sofia AI platform.

Contact Information

Karla Lang
Executive Assistant
pr@hiresofia.com

SOURCE: Hire Sofia