Cloud software provider Upland Software (NASDAQ: UPLD) will be reporting earnings this Friday morning. Here’s what investors should know.

Upland Software missed analysts’ revenue expectations last quarter, reporting revenues of $49.31 million, down 27.5% year on year. It was a disappointing quarter for the company, with full-year revenue guidance missing analysts’ expectations significantly and full-year EBITDA guidance missing analysts’ expectations significantly.

Is Upland Software a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members.

This quarter, the market is expecting Upland Software’s revenue to decline 23.8% year on year, a further deceleration from the 10% decrease it recorded in the same quarter last year.

The majority of analysts covering the company have reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Upland Software has missed Wall Street’s revenue estimates multiple times over the last two years.

With Upland Software being the first among its peers to report earnings this season, we don’t have anywhere else to look to get a hint at how this quarter will unravel for sales and marketing software stocks. However, there has been positive investor sentiment in the segment, with share prices up 4.2% on average over the last month. Upland Software is down 2.7% during the same time .

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