Workplace uniform provider UniFirst (NYSE: UNF) reported revenue ahead of Wall Street’s expectations in Q3 CY2025, but sales fell by 4% year on year to $614.4 million. On the other hand, the company’s full-year revenue guidance of $2.49 billion at the midpoint came in 0.8% below analysts’ estimates. Its GAAP profit of $2.23 per share was 7.3% above analysts’ consensus estimates.

Is now the time to buy UNF? Find out in our full research report (it’s free for active Edge members).

StockStory’s Take

UniFirst’s third-quarter results were met with a negative market reaction, as revenue declined year over year and management acknowledged persistent headwinds. CEO Steven Sintros cited a softer employment environment and more pronounced reductions in wearer numbers—referring to the number of employees at customer companies who use UniFirst’s uniform services—as key drivers of lower overall growth. Sintros described the quarter as “modestly exceeding our expectations in top-line performance” but emphasized that improvements in customer retention and new account installations were offset by external industry challenges.

Looking ahead, UniFirst’s guidance reflects a cautious outlook shaped by ongoing investments in sales, service, and digital transformation, as well as the impact of newly imposed tariffs. Management anticipates that these initiatives will weigh on profitability in the near term, with Sintros explaining that “fiscal 2026 is expected to reflect a temporary step back in profitability” as the company prioritizes building a foundation for future growth. The company plans to leverage operational enhancements and expanded offerings to drive improved retention and higher returns over time, while closely monitoring evolving trade dynamics.

Key Insights from Management’s Remarks

Management attributed Q3 performance to stable operational execution, improved customer retention, and increased account installations, while noting that investments and external pressures limited margin expansion.

• Improved customer retention: UniFirst reported meaningful improvements in customer retention following two years of increased churn, highlighting positive trends in Net Promoter Scores and customers under contract. Management views this as a leading indicator for future organic growth.
• New account momentum: The company achieved its highest quarter of new account installations in recent years, driven by both national and regional wins. The adoption of a tiered selling model has enhanced sales effectiveness and conversion rates, with further investment planned to build out this structure.
• Organizational changes: The addition of Chief Operating Officer Kelly Rooney has unified operational processes under the “UniFirst Way,” focusing on service procedures to enhance the customer experience and operational efficiency. This shift is intended to clarify accountability between sales and operations while strengthening the company’s culture.
• Ongoing technology investment: UniFirst continues to invest in its Oracle ERP system and related digital transformation initiatives. These efforts are expected to drive future gains in procurement, inventory management, and efficiency, though the financial benefits will materialize after 2026.
• Tariff and cost headwinds: Management highlighted that newly imposed tariffs have not yet significantly affected results but are expected to become a pronounced margin headwind in the coming year. The company’s diversified supply chain and efforts to share cost increases with customers are intended to mitigate this impact, but management acknowledges the situation remains dynamic.

Drivers of Future Performance

Management expects slower growth and margin compression in the near term, driven by a combination of internal investment and external cost pressures.

• Investment-driven margin pressure: UniFirst is prioritizing investments in sales, service, and digital transformation, all of which are expected to dampen profitability in the next year. CFO Shane O’Connor noted that these initiatives, including the completion of the ERP rollout, will collectively reduce margins by 80-90 basis points in 2026, but are intended to position the company for future scalability and efficiency.
• Tariffs and dynamic pricing environment: The company anticipates that the full impact of tariffs will be felt in the latter half of 2026, increasing product costs as inventory cycles through the distribution network. Management indicated that passing these costs onto customers may be challenging due to “inflation fatigue,” making pricing a persistent operational challenge.
• Employment and wearer trends: Reduced hiring among customer industries—especially in traditional uniform-wearing sectors—continues to weigh on wearer numbers, suppressing organic growth. Management expects these headwinds to persist throughout 2026, with momentum from retention and new sales initiatives likely to be more apparent in 2027 and beyond.

Catalysts in Upcoming Quarters

In the coming quarters, our analysts will be monitoring (1) the pace of momentum in new account installations and customer retention, (2) the tangible benefits emerging from ongoing ERP and digital transformation efforts, and (3) the impact of tariffs on both operational costs and the company’s ability to pass through price increases to customers. The trajectory of wearer numbers and employment trends in customer industries will also remain important indicators.

UniFirst currently trades at $164.98, down from $173.51 just before the earnings. At this price, is it a buy or sell? See for yourself in our full research report (it’s free for active Edge members).

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