Bedazzled Bridal & Formal, a bridal salon serving the Charlotte metropolitan area, has enhanced its digital presence with expanded online booking capabilities and a refreshed website platform to better serve brides throughout the region. The Gastonia-based retailer continues to attract customers from Charlotte and surrounding communities with its extensive selection of designer gowns and streamlined appointment system.
The 6,000-square-foot showroom houses hundreds of bridal gowns, bridesmaid dresses, prom dresses, and formal wear from renowned designers including Maggie Sottero, Morilee Bridal, Allure Bridal, and Rebecca Ingram. The salon's comprehensive inventory extends beyond traditional bridal offerings to include mother-of-the-bride attire, men's formal wear, and a curated selection of accessories.
"Charlotte brides have discovered that the short drive to Gastonia provides access to an exceptional selection of designer gowns and a personalized shopping experience that larger metropolitan retailers often cannot match," said Dee Elder, Owner of Bedazzled Bridal & Formal. "Our enhanced digital platform allows customers to browse collections, check availability, and book with Bedazzled Bridal & Formal directly through our website, making the planning process more convenient than ever."
The salon's digital expansion reflects changing consumer preferences in the bridal industry, where couples increasingly research and plan wedding details online before visiting physical locations. Customers can Follow Bedazzled Bridal & Formal on Facebook to stay updated on new arrivals, trunk shows, and special events hosted at the Gastonia location. The social media presence has grown to include more than 11,000 followers who regularly engage with content about bridal trends and styling tips.
Brides seeking inspiration can See Real Brides on Instagram, where the salon showcases actual customers wearing gowns purchased from their collection. These authentic images provide prospective customers with realistic expectations of how various styles appear on different body types and in various wedding settings.
The salon offers exclusive designer collections not readily available at other regional retailers, including plus-size options from Sydney's Closet and evening wear from Jovani and La Femme. The breadth of inventory gives options for every member of the wedding party, from junior bridesmaids to mothers of the bride and groom.
Beyond product selection, Bedazzled Bridal & Formal maintains relationships with preferred vendors throughout the Charlotte region, including florists, photographers, venues, wedding planners, caterers, and makeup artists. This network enables the salon to provide comprehensive guidance to couples planning their celebrations.
The company's commitment to personalized service includes private appointments where brides receive dedicated attention from experienced consultants familiar with each designer's sizing, construction, and customization options. This individualized approach has resulted in an 82 percent recommendation rate from more than 660 customer reviews.
Bedazzled Bridal & Formal operates as a full-service bridal salon supporting customers from initial consultation through final fittings. The Gastonia location serves as a destination for brides throughout the Charlotte metropolitan area seeking designer gowns, expert guidance, and a comprehensive selection of formal wear for all wedding-related events. To learn more or to book with Bedazzled Bridal & Formal, visit their new website.
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For more information about Bedazzled Bridal & Formal, contact the company here:
Bedazzled Bridal & Formal
Dee Elder
info@bedazzledbridal.com
605 S New Hope Rd, Gastonia, NC 28054
