DoubleDown Interactive (NASDAQ: DDI), a leading developer and publisher of digital games on mobile and web-based platforms, has completed the acquisition of SuprNation AB, an iGaming operator. According to the announcement, the transaction totaled approximately $36.5 million. The company noted that the acquisition diversifies the digital games categories that DoubleDown addresses with the addition of three real-money iGaming sites in western Europe. Licensed in Malta, Sweden, the Isle of Man and Great Britain, SuprNation also owns the VoodooDreams, NYSpinz and Duelz brands.
“The acquisition of SuprNation is an important step in establishing our presence in new high-growth gaming categories that are complementary to our core social casino operations where we can leverage our game developers’ expertise in game creation and our marketing platform to scale the business profitably,” said DoubleDown Interactive director and CEO In Keuk Kim in the press release. “SuprNation has a strong and loyal player base in several European markets such as Sweden and the U.K., and we expect to add more regulated jurisdictions over time. We are confident in our ability to leverage our broad portfolio of casino game content and development expertise to further expand SuprNation’s differentiated online casino gaming experiences, such as their flagship title, Duelz.com, to drive growth in the business. In addition, to anticipated revenue growth opportunities, which will benefit from both DoubleDown’s and SuprNation’s significant player engagement and monetization expertise, we expect to realize synergies in our player-acquisition activities as well as other costs such as marketing, back office in-sourcing and potential native Apple/Android app development. We are delighted to welcome the SuprNation team members to DoubleDown and look forward to working collaboratively on our initiatives to drive growth across the business.”
To view the full press release, visit https://ibn.fm/9t0TG
About DoubleDown Interactive Co. Ltd.
DoubleDown Interactive is a leading developer and publisher of digital games on mobile and web-based platforms. The company is the creator of multiformat interactive entertainment experiences for casual players, bringing authentic Vegas entertainment to players around the world through an online social casino experience. DDI’s flagship title, DoubleDown Casino, has been a fan-favorite game on leading social and mobile platforms for years, entertaining millions of players worldwide with a lineup of classic and modern games. For more information about this company, please visit www.DoubleDownInteractive.com.
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