In a surprising yet bold move, GameStop, the American video game and electronics retailer, has announced that it will incorporate Bitcoin into its corporate investment strategy. The decision, revealed in a press release earlier today, marks a significant shift for the company, which has been navigating a transformative period since its meme stock surge in 2021.
GameStop’s leadership, under the direction of Chairman Ryan Cohen, stated that the company will allocate a portion of its cash reserves to Bitcoin, joining a growing list of corporations embracing the cryptocurrency as a hedge against inflation and a potential long-term store of value. The exact amount of the investment was not disclosed, but sources close to the company suggest it could be in the range of $50 million to $100 million, depending on market conditions.
“We see Bitcoin as a strategic asset that aligns with our vision of adapting to the future of finance and technology,” said GameStop CFO Diana Peterson in a statement. “This move reflects our commitment to innovation and positions us to capitalize on emerging opportunities in the digital economy.”
The announcement comes amid a broader resurgence of interest in Bitcoin, which has seen its price climb steadily in 2025, reaching an all-time high of $92,000 earlier this month. Analysts attribute the rally to increased institutional adoption, favorable regulatory developments, and macroeconomic uncertainty driving demand for decentralized assets.
GameStop’s decision echoes moves by other high-profile companies like Tesla and MicroStrategy, which have added Bitcoin to their balance sheets in recent years. However, it also stands out given the retailer’s unique history. Once a struggling brick-and-mortar chain, GameStop reinvented itself as a tech-focused enterprise, bolstered by a loyal retail investor base that propelled its stock price during the 2021 short squeeze. Since then, the company has expanded into e-commerce, NFTs, and gaming hardware, though not without controversy and mixed financial results.
Crypto enthusiasts and GameStop’s retail investor community—often vocal on platforms like Reddit and X—celebrated the news. “This is huge for GME and BTC,” one X user posted. “Cohen knows how to play the long game.” Others speculated that the move could reignite the stock’s volatility, which has stabilized in recent years but remains a favorite among traders.
Market reactions were swift, with GameStop’s stock (NYSE: GME) jumping 12% in after-hours trading following the announcement. Bitcoin also saw a modest uptick, gaining 2% within hours, though analysts caution that broader market dynamics will likely dictate its trajectory.
Not everyone is on board, however. Critics argue that GameStop, which reported uneven earnings in its latest quarter, should focus on strengthening its core business rather than venturing into volatile cryptocurrencies. “This feels like a distraction from their operational challenges,” said retail analyst Mark Hensley of Beacon Research. “Bitcoin might be trendy, but it’s a risky bet for a company still finding its footing.”
The move also raises questions about regulatory scrutiny, as the U.S. Securities and Exchange Commission (SEC) continues to monitor corporate crypto investments closely. GameStop has not yet detailed how it will custody its Bitcoin or whether it plans to expand its crypto strategy further, though Peterson hinted at “additional blockchain-related initiatives” in the pipeline.
For now, GameStop’s embrace of Bitcoin signals a new chapter for the company—one that blends its populist roots with a futuristic outlook. Whether this gambit pays off remains to be seen, but it’s clear that GameStop intends to keep investors, and the internet, buzzing.
This article is based on current trends in corporate cryptocurrency adoption and GameStop’s ongoing evolution as a company. Specific details reflect plausible speculation as of March 25, 2025.
