Jenifer Gebara, co-owner of United Tax Pros, has been named Florida’s Best Latina Entrepreneur of 2025 by the Evergreen Awards, recognizing her leadership in financial services and community empowerment.
-- National Expansion with a Purpose
United Tax Pros, a well-established provider of tax and financial services, continues to make significant strides in its mission to serve communities through accessible financial education and personalized services. The company, co-founded by Peruvian immigrant Fernando Mercado, has expanded its reach to 16 office locations across the United States, with operations in Florida, Georgia, North Carolina, and Colorado. This milestone underscores United Tax Pros’ commitment to making financial services accessible, particularly to underserved communities.
Jenifer Gebara, co-owner of multiple locations and the only female partner in the leadership team, has been an integral part of this expansion. Under her leadership, United Tax Pros has grown beyond a tax service provider to a beacon of entrepreneurial empowerment, where clients not only receive tax preparation services but also gain valuable financial education.
A Recognition of Leadership
The Evergreen Awards recently honored Jenifer Gebara as Florida's Best Latina Entrepreneur of 2025, a recognition that highlights her exceptional contributions to the financial services sector and her role in advancing financial literacy within the Latinx community.
"Jenifer Gebara brings a human-centered approach to entrepreneurship," said the Evergreen Awards committee. "Her story and contributions reflect the resilience and heart that define impactful leadership."
This recognition further solidifies Jenifer's role as a trailblazer in the financial services industry, where she blends strategic leadership with a deep commitment to her community. Jenifer’s achievements include owning and co-owning multiple United Tax Pros locations—Main Street in Kissimmee, Lakeland, South Orlando, and Savannah, Georgia—helping the company expand into new markets while providing a personal touch to every service offered.
Empowering Clients and Communities Through Financial Literacy
Jenifer’s leadership philosophy is centered on empowering clients with financial tools that transcend tax season. Each of her United Tax Pros offices provides a space where clients can access year-round services, from tax preparation to long-term financial planning. With bilingual services available at each location, United Tax Pros ensures that the Latinx community has the support it needs to navigate financial challenges.
“Our goal is to give people the tools and support to grow financially all year long,” said Jenifer. “We’re not just about tax returns. We’re about helping our clients build a secure financial future.”
The company’s approach extends beyond just filing taxes—it provides a comprehensive solution that supports small businesses, entrepreneurs, and individuals in their financial journeys. By offering services in both English and Spanish, United Tax Pros has become a trusted resource for diverse communities, helping them achieve their financial goals while cultivating strong relationships based on trust and clarity.
Creating Opportunities Through Mentorship and Licensing
Jenifer’s drive for creating financial opportunities is evident in the company’s licensing and mentorship programs, which have been instrumental in the growth of United Tax Pros. These programs offer aspiring entrepreneurs the chance to open and operate their own tax offices under the United Tax Pros brand, supported by full training and back-office assistance.
“I want to empower others to create their own legacies, just as I’ve built mine,” Jenifer shared. “I’ve faced challenges in my journey, but I’m dedicated to ensuring that others don’t have to walk that path alone.”
Through these initiatives, Jenifer has played a key role in developing new leaders within the financial services industry, providing them with the tools, knowledge, and support they need to succeed.
A Commitment to Advocacy and Community Engagement
Jenifer’s leadership extends beyond her role as an entrepreneur. She is a passionate advocate for her community, actively supporting initiatives like the Women Warriors Art Show by Common Vibe Art House and Cur8tive Marketing’s Brunch Series. Jenifer is also a member of the Hispanic Chamber of Commerce and Kissimmee Main Street, where she promotes inclusivity and economic equity.
“I believe success should never be a solo journey,” she said. “It’s about creating space for others to grow, lead, and feel seen.”
Her advocacy work underscores her commitment to fostering a more inclusive business environment, where diversity and representation are prioritized at every level. Jenifer is not just focused on financial success—she is driven by the desire to ensure that everyone, regardless of background, has the opportunity to thrive.
Looking Ahead: Purposeful Growth and Expansion
With 16 locations now open across the U.S., United Tax Pros is preparing for further expansion into untapped markets, continuing its mission to provide trusted, community-centered financial services. Jenifer remains committed to growing the company in a way that prioritizes sustainability, inclusion, and empowerment.
"Our expansion is built on trust and teamwork," Jenifer emphasized. "We’re not just growing—we’re growing with intention, always keeping the people we serve at the heart of what we do."
United Tax Pros will continue to focus on developing its mentorship and licensing programs, providing aspiring entrepreneurs with the necessary tools to build their own businesses under the United Tax Pros banner. Jenifer’s vision for the future is one where financial empowerment is not just accessible but a foundational pillar for success in every community they serve.
About United Tax Pros
Founded in 2014 by Peruvian immigrant Fernando Mercado, United Tax Pros provides tax preparation, business formation, bookkeeping, and licensing opportunities for aspiring business owners. With offices across Florida, Georgia, and other states, the company focuses on delivering community-oriented services with a special emphasis on bilingual support and financial education. United Tax Pros is committed to helping individuals and small businesses navigate their financial journeys while creating opportunities for aspiring entrepreneurs to open their own offices through a comprehensive licensing and mentorship program.
For more information, visit United Tax Pros Main Street Office.
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Jenifer Gebara
Co-owner, United Tax Pros
Email: mainstreet@unitedtaxpros.com
Website: United Tax Pros Main Street Office
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