AI Digital Academy launches Australia’s first accredited AI-focused marketing qualification, bridging traditional marketing with AI innovation to equip professionals with essential skills for modern marketing strategies.
-- AI Digital Academy's Pioneering Role in Shaping the Future of Marketing Education
In an age where artificial intelligence (AI) is no longer a futuristic concept but an integral part of marketing strategies, AI Digital Academy is at the forefront of revolutionizing marketing education in Australia. The Academy, founded by Dr. Sheila Capodanno, offers the country’s first ASQA-accredited 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. This innovative qualification is designed to equip marketers, entrepreneurs, and business professionals with the skills to integrate AI tools into their marketing strategies, creating a new breed of digital marketing professionals prepared for the future.
Founded on the idea that AI should enhance, not replace, human creativity, AI Digital Academy offers a unique curriculum that combines academic rigor with practical, industry-relevant applications. The Diploma of Artificial Intelligence (AI) in Marketing is the first of its kind in Australia, bridging the gap between traditional marketing studies and the fast-evolving demands of the digital economy.
Building the Bridge Between Traditional Marketing and AI Innovation
The global AI market is experiencing rapid growth. With the industry projected to reach USD $1.3 trillion by 2032, AI is transforming industries worldwide, particularly marketing. AI Digital Academy’s diploma program enables students to harness AI-powered tools and incorporate them into every stage of a marketing campaign, from design to automation to optimization. This integration of AI helps marketers drive efficiency, improve ROI, and achieve better-targeted results.
Dr. Sheila Capodanno, a digital marketing expert with over 15 years of experience, founded AI Digital Academy with a clear vision: to provide education that merges creativity, strategy, and AI-driven intelligence. She says, “The future of marketing belongs to professionals who can combine human creativity with artificial intelligence. Our Diploma isn’t just about teaching AI tools, it's about teaching people how to think strategically and ethically with AI.”
Recent Recognition: AI Digital Academy Honored with Best Marketing Education Provider Award
In a significant industry milestone, AI Digital Academy was recently named Best Marketing Education Provider in Australia of 2025 at the prestigious Evergreen Awards. This esteemed recognition highlights the Academy’s exceptional contribution to advancing marketing education through the integration of artificial intelligence into its curriculum. This award celebrates AI Digital Academy’s innovative approach to preparing future marketing leaders, equipping them with the tools and knowledge to excel in an AI-driven industry.
The Evergreen Awards acknowledge organizations that demonstrate excellence in their fields, and AI Digital Academy’s forward-thinking initiatives position it as a leader in shaping the next generation of marketing professionals. Through its groundbreaking programs, such as the 11394NAT Diploma of Artificial Intelligence (AI) in Marketing, the Academy continues to set the standard for integrating AI with traditional marketing practices.
AI Digital Academy: Empowering Marketers for the Future
The AI Digital Academy’s commitment to innovation goes beyond simply offering courses. The Academy also provides executive workshops and corporate programs aimed at helping businesses integrate AI into their marketing operations. By offering industry-leading training, AI Digital Academy ensures that its offerings remain aligned with the latest trends and advancements in AI and marketing.
The 11394NAT Diploma of Artificial Intelligence (AI) in Marketing equips professionals with knowledge in areas such as:
- AI-driven marketing strategies and campaign optimization
- Data analytics and automation in customer journey mapping
- Ethical AI use and the future of work in marketing
By focusing on both theoretical and practical skills, the Academy is helping to build a workforce prepared to thrive in an era where AI and automation are reshaping every facet of marketing.
An Academic Journey Fueling AI Innovation
Dr. Sheila Capodanno’s own journey from a storyteller and digital marketer to an educator and founder of AI Digital Academy is one of bridging creativity and innovation. As a researcher and educator, Dr. Capodanno’s deep understanding of digital marketing and its intersection with AI led to the creation of the Academy. She states, “It’s not just about keeping up with technology, it’s about shaping the future of marketing education. The digital economy is evolving at a rapid pace, and AI is the key to staying ahead.”
Her work has earned her recognition in the academic and digital marketing communities, and AI Digital Academy is now seen as a pioneer in AI-focused marketing education. As the global demand for AI-skilled professionals grows, the Academy’s role in shaping this new workforce is more important than ever.
A Growing Demand for AI-Skilled Professionals
The demand for AI-skilled professionals is surging, with research from the Amazon Workforce Index 2024 indicating that 73% of employers globally rank AI skills as a top hiring priority. However, companies are struggling to find qualified candidates, making educational institutions like AI Digital Academy critical to filling the gap.
In Australia, AI integration is expected to add AUD $315 billion to the economy by 2030, according to Deloitte’s Access Economics Report 2024. AI Digital Academy’s Diploma of AI in Marketing is designed to address this growing demand by providing graduates with the cutting-edge skills needed in the rapidly evolving job market.
AI Digital Academy’s Impact on the Future of Education
AI Digital Academy isn’t just changing how we view digital marketing; it’s redefining how we educate the next generation of professionals. With a curriculum grounded in both academic knowledge and industry trends, the Academy ensures that its students are prepared for success in a world where technology and human creativity go hand-in-hand.
The program’s focus on real-world applications means students graduate ready to apply AI tools to practical marketing challenges, ensuring that they can drive measurable results for their employers and clients.
About AI Digital Academy
AI Digital Academy, founded by Dr. Sheila Capodanno, is an Australian education provider committed to empowering professionals through innovative, AI-driven marketing education. The Academy is the creator and owner of Australia’s first ASQA-accredited 11394NAT Diploma of Artificial Intelligence (AI) in Marketing. The Academy offers accredited qualifications, executive workshops, and corporate programs designed to help individuals and organizations integrate AI into their marketing strategies. Partnering with leading organizations, AI Digital Academy delivers industry-leading education that is both academically credible and practically applicable.
For more information, visit www.aidigitalacademy.com.au.
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Dr. Sheila Capodanno
AI Digital Academy
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Email: contact@aidigitalacademy.com.au
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