LONDON - Clash Creation, a UK-based media management company, has responded to Oomiji's March 2026 forecast that 45% of agency roles could disappear by 2040 by arguing that the management model – not the agency model – is the structural answer for founder visibility.
The Oomiji report, The Future of Agencies & Consultancies: 2026–2040, analysed 159 authoritative sources and projects a fundamental transformation of the marketing services industry, driven by AI, economic pressure, and a shift from execution-based deliverables to outcome-based growth partnerships. Separately, Forrester predicts 15% of agency jobs will disappear in 2026 alone.
According to Clash Creation, the distinction matters because the agency model is built around campaigns – defined starts, defined ends, defined deliverables – while a media management company runs an ongoing operating rhythm that compounds attention into commercial outcomes over time.
"The report confirms what we've been building toward: agencies sell projects, management companies build assets," said Joden Newman, founder and CEO of Clash Creation. "When 45% of execution roles are projected to disappear, the question isn't how to do the same work cheaper – it's whether the work should exist in the form it's in. A weekly content rhythm that compounds a founder's credibility over nine months looks nothing like a campaign."
Clash Creation has generated over 1.5 billion organic views and £75M+ in earned media value across its client roster by operating what the company calls a three-pillar model: organic content, digital credibility, and real-world authority – running concurrently under one management structure rather than being outsourced to separate specialist agencies.
The Oomiji findings mirror broader industry signals. Goldman Sachs projects the creator economy will reach $480 billion by 2027 (March 2025), and Weber Shandwick research found that 44% of a company's market value is attributable to the CEO's reputation. Both trends point toward founder-led media presence as an appreciating asset rather than a periodic expense.
"The Oomiji data doesn't surprise us – it confirms a shift we've been operating inside for over a year," said Newman. "Agency billing is built around fixed deliverables. Management is built around outcomes that compound. The personal brand is usurping the brand, marketing is becoming more personal than ever, and when a founder's authority grows every week, the commercial opportunities – speaking fees, partnerships, media – grow with it. The word campaign will soon be redundant – we run engines."
Clash Creation represents talent commercially for speaking engagements, brand partnerships, and appearances – routing the authority built through content directly into revenue. The company argues this closed loop between content, credibility, and commercial opportunity is the fundamental difference between management and agency.
About Clash Creation
Clash Creation (clash.cc) is a UK-based media management company that grows founders through organic content, digital credibility, and real-world authority. Founded by Joden Newman, the company has generated over 1.5 billion organic views and $75M+ in earned media value across its client roster. Clash represents talent commercially for speaking engagements, brand partnerships, and appearances. The company operates from Bermondsey, London.
About Joden Newman
Joden Newman is the founder and CEO of Clash Creation (clash.cc), a UK-based media management company that grows founders through organic content, digital credibility, and real-world authority. Starting as a content creator – now with 1.9 million followers – he built and systematised a production methodology that has generated over 1.5 billion organic views for clients. Clash represents talent commercially for speaking engagements, brand partnerships, and appearances.
Media Contact
Company Name: Clash Creation Ltd.
Contact Person: Clash Creation Press Office
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Address:167-169 Great Portland Street
City: London
Country: United Kingdom
Website: https://clash.cc
