NYSE: OTH) " src="https://www.globalnewslines.com/uploads/2026/03/1774274816.jpg" alt="Industry-First AI Platform to Optimize Boat Purchase Options Using Proprietary Market Data for Expanding Pre-Owned Boat Dealer Off The Hook YS, Inc. (NYSE: OTH) " width="225" height="225">- One of America’s Largest Buyers and Sellers of Pre-Owned Boats.
- More Than $100 Million in Boats and Yachts Acquired Annually.
- Well Positioned to Serve the U.S. Marine Industry Valued at $57 Billion.
- AI-Assisted Valuation Tools and Data-Driven Sales Platform Bring Speed and Transparency to Transactions.
- Operating a Nationwide Network of Offices and Marinas Across Multiple States.
- Consistently Earned Recognition on The Inc. 500, Ranked Among the Top 100 Dealers in the USA.
- 2026 Initial Research Report on OTH Released by Think Equity with Price Target of $10 Per Share.
- Launch of NextBoat AI, Industry-First AI Matching Platform, at Palm Beach International Boat Show.
- Mid Atlantic Waterfront Hub to Increase Inventory Velocity and Margin Capture.
- Agreement to Acquire the Apex Marine Group of Companies (APEX), Creating a Mega Service, Refurbishment & Sales Hub for Growing Global Customer Base.
- Centralized Hub to Support Rapidly Expanding Inventory Pipeline and International Buyer Network.
- Strategic Partnership with Jefferson Beach Yacht Sales to Expand into The Great Lakes and Florida.
- Strategic Agreement with Puerto Rico’s CFR Yacht Sales for Caribbean & Latin American Expansion.
- Inventory Financing Floorplan Boosted to $60 Million to Drive Growth in 2026.
- Share Buyback Program Authorized Up to $1 Million Value.
- New Luxury Brokerage Secures $100 Million in Listings and Closes 22 Deals Worth $35 Million since October Launch.
- 2026 Annual Revenue Projected Between $140 Million and $145 Million.
Off The Hook YS Inc. (NYSE American: OTH), Founded in 2012 by Jason Ruegg, has become one of America’s largest buyers and sellers of pre-owned boats. Headquartered in Wilmington, North Carolina, with operations throughout the East Coast and South Florida, OTH acquires more than $100 million in boats and yachts annually. OTH leverages AI-assisted valuation tools and a data-driven sales platform to bring speed and transparency to yacht transactions, supported by a nationwide network of offices and marinas offering brokerage, wholesale, and performance yacht sales.
OTH has consistently earned recognition on the Inc. 500, ranked among the Top 100 Dealers in the USA. OTH continues advancing after its successful 2025 IPO, supported by strong technology adoption, expanding market reach, and participation in a U.S. marine industry valued at $57 billion.
Additionally, the U.S. Ship Repair and Maintenance Services Market, valued at $6.55 billion in 2025, is projected to reach $11.72 billion by 2033 at a 7.52% CAGR, highlighting substantial long-term growth potential. OTH appears well-positioned to capitalize on this opportunity in a large and growing market.
Additionally, OTH has been profiled in January, 2026 with an initial research report by Think Equity projecting a price target of $10 per share.
Read the full Think Equity research report on OTH at this direct link: https://acrobat.adobe.com/id/urn:aaid:sc:VA6C2:ae67d92f-6df9-43b9-a123-98a7ff6ace22?viewer%21megaVerb=group-discover
Launch of NextBoat AI, Industry-First AI Matching Platform, at Palm Beach International Boat Show
On March 23rd OTH announced it will debut NextBoat AI, a proprietary artificial intelligence platform designed to transform how consumers buy and sell boats, at the Palm Beach International Boat Show, taking place March 25–29th.
Originally developed as an internal tool and refined over the past two years across thousands of transactions, the OTH NextBoat AI is now being released for public use. The platform leverages extensive OTH proprietary market data, including off-market opportunities, incoming listings, and current inventory, to help consumers identify and find their ideal next boat faster and more accurately than ever before. OTH NextBoat AI is designed to address one of the marine industry’s core inefficiencies: fragmented inventory discovery and prolonged transaction cycles.
Live Demonstration at Show
Attendees of the Palm Beach International Boat Show can experience the OTH technology firsthand at an industry-first interactive display, featuring large 50-inch touchscreen stations where visitors can explore the platform. The OTH NextBoat AI experience will be located at the North Entrance of the Palm Beach International Boat Show, near Dock E.
To celebrate the launch, visitors who experience OTH NextBoat AI at the show will be automatically entered for a chance to win a brand-new Sea-Doo Spark 2-Seater.
Mid-Atlantic Presence Expands with Strategic Waterfront Hub to Increase Inventory Velocity and Margin Capture
On March 18th OTH announced the acquisition of a strategic waterfront property on the Chesapeake Bay, one of the most active boating corridors in the United States. The acquisition will serve as the new OTH Mid-Atlantic operational hub in a high-density marine market while expanding capabilities for inventory reconditioning, storage, financing, and asset recovery.
A major component of the OTH acquisition is the site’s extensive storage capacity. The property can accommodate up to 150 boats, allowing OTH to house a large portion of its regional inventory on site. Previously, OTH relied on third-party storage at an average cost of approximately $500 per boat per month, a recurring expense that will now be largely eliminated through ownership of the property.
Agreement to Acquire the Apex Marine Group of Companies (APEX), Creating a Mega Service, Refurbishment & Sales Hub for Growing Global Customer Base
On February 20th OTH announced it has signed a definitive agreement to acquire APEX, a premier South Florida marine service, storage, and sales organization. The acquisition is expected to close in 60 days. The OTH transaction delivers four strategically located South Florida facilities, a highly skilled full-service team, and infrastructure capable of transforming OTH operational efficiency, refurbishment capacity, and global sales reach.
The APEX facilities include four prime South Florida storage and service locations, haul-out capability up to 150 metric tons and vessels up to 130 feet, comprehensive in-house service teams covering nearly every aspect of repair, refit, and refurbishment, and capacity to process the vast majority of Off The Hook’s acquired inventory internally. With the new centralized campus, OTH creates a destination where buyers from around the world can fly into Fort Lauderdale or Miami and access tens of millions of dollars in aggressively priced inventory in one location.
The transaction also includes representation of respected brands such as Pursuit for Miami, and Solace and Fountain from Ft. Pierce to Key West. APEX is an award-winning dealership which has consistently been ranked as one of the top new boat dealers in Southeast Florida. OTH believes that the APEX acquisition opens the door for additional partnerships as well.
Great Lakes and Florida Expansion via Strategic Partnership with Jefferson Beach Yacht Sales
On February 2nd OTH announced a strategic partnership with Jefferson Beach Yacht Sales (“JBYS”), a premier Michigan-based yacht brokerage with more than 50 years of operating history and nine locations across the Great Lakes and Florida.
Under the agreement, OTH receives a right of first refusal on 100% of JBYS yacht trades, creating a high-velocity pipeline for used boats while gaining immediate access to key Florida and Great Lakes markets. The partnership enables rapid regional expansion without requiring OTH to build or staff traditional brick-and-mortar dealership locations.
Rather than operating as a conventional dealership, OTH leverages a centralized, technology-driven operating system for buying and selling boats at scale. This platform allows OTH to transact efficiently across regions from a single system, partnering with established operators to expand market coverage and inventory flow.
Expanding Into the Caribbean & Latin America via Strategic Agreement with Puerto Rico’s CFR Yacht Sales
On January 26th OTH announced a strategic partnership with CFR Yacht Sales, a leading yacht dealer and brokerage based in San Juan, Puerto Rico. The agreement represents an important step for OTH expansion into the Caribbean and Latin American markets.
Under the agreement, OTH will have preferred access to select pre-owned vessels generated through CFR Yacht Sales’ brokerage and trade-related activity, along with access to CFR’s brokerage facilities and brokerage inventory in Puerto Rico. CFR will also support OTH in sourcing, verifying, and coordinating the acquisition and transport of qualifying preowned vessels originating in Puerto Rico, while assisting with wholesale market visibility across the region.
The expansion follows strong financial momentum for OTH. For the first nine months of 2025, OTH reported record revenue of $82.6 million, a 19.3% increase year-over-year. OTH expects full-year 2026 revenue to be between $140 million and $145 million as it continues executing its disciplined growth strategy.
Off The Hook Yachts Boosts Inventory Financing Floorplan to $60 Million to Drive Unprecedented Growth in 2026
On January 20th OTH announced it has expanded its inventory financing capacity to $60 million, more than doubling its floorplan financing from $525 million prior to its IPO. The expanded facility strengthens OTH ability to acquire and carry more high-quality used boat inventory to meet accelerating customer demand and support the Company’s growth strategy in 2026.
With greater floorplan capacity, OTH expects to carry a broader selection across key geographies and boat categories, increasing the likelihood that customers find the right boat at the right price, sooner. More inventory also supports higher conversion rates, faster turn times, and improved sales velocity. That momentum is amplified by the OTH AI-driven sales platform, which helps seamlessly match buyers and sellers and accelerate decision-making across the transaction lifecycle. In addition, the OTH vertically integrated model enables multiple value-added upsells on each sale, including customer financing, insurance, warranties, and other services designed to improve the customer experience while expanding margin opportunity.
OTH Share Buyback Plan
On January 8th OTH announced a share repurchase program for Company to repurchase up to $1.0 million of its outstanding OTH common stock from time to time. The timing and amount of any repurchases will be determined by the Company’s management at its discretion.
OTH expects to fund repurchases from existing cash on hand and future cash flows. OTH will continue to prioritize investments that support profitable growth, including inventory expansion, technology initiatives, and strategic real estate and operational build-outs.
For more information on OTH visit: www.offthehookyachts.com and https://compasslivemedia.com/oth/
Email: IR@offthehookys.com
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Media Contact
Company Name: Off The Hook YS Inc.
Contact Person: Chad Corbin, Chief Financial Officer
Email: Send Email
Phone: (561) 374-0513
Address:1701 J.E.L Wade Drive
City: Wilmington
State: NC 28401
Country: United States
Website: https://www.offthehookyachts.com/
