Crisp, the leading vertical AI platform for retail, announced the opening of a new showcase office in downtown Minneapolis, underscoring the company’s deep commitment to the Twin Cities’ CPG brands and retailers. The new office, located at the US Bancorp Center, was selected for its central location and offers an open meeting place for partners to utilize while they are in Minneapolis on business.

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Crisp's new showcase office in Minneapolis

From its first two employees in 2019, Crisp’s team in Minneapolis has steadily grown through organic growth and the integration of local teams from the acquisitions of SetSight and Lumidata in 2024. The expansion reflects Crisp’s strategic focus on supporting collaboration with leading retailers and CPG brands that sell through Target, Best Buy, and other retail chains.

“Our new office in Minneapolis is designed as an open and modern space for brands and retailers to collaborate in person,” said Crisp CEO and Founder Are Traasdahl. “At its core, retail is a relationship business. As brands and retailers look to leverage AI to drive action and automation, Crisp provides the technology and the support needed to solve practical problems, improve shared outcomes, and make data actionable for our partners.”

Improved access to real-time data and insights is fueling rapid growth across Crisp’s customers with Minneapolis-based retailers. Made by Gather realized 1,450% growth at Target by leveraging Crisp’s reliable data foundation, while J.M. Smucker Co. reported 65% year‑over‑year growth in the seasonal petfood category by using Crisp’s customizable reporting across 5,000 Target‑specific metrics. PopSockets boosted in‑stock performance at Target to 96% while optimizing assortments across thousands of SKUs.

“Our relationship with Target is strong because with Crisp, we not only save hours managing our data, but can be faster and more nimble using real-time data,” said Kyle Chu, PopSockets’ Business Intelligence and Financial Analyst Manager.

For more information, please visit www.gocrisp.com.

About Crisp

Over $15T in goods flow through global supply chains annually. But the data required to optimize movement of goods is disconnected and siloed. As the leading vertical AI platform for retail data, Crisp leverages AI to facilitate the integration, access, and exchange of retail data between CPG brands, retailers, and distributors, providing unprecedented visibility and automation to optimize retail sales and the supply chain infrastructure. Trusted by 7,000+ brands, Crisp transforms a brand’s own retail data into a competitive advantage. Learn more at gocrisp.com.

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“Our new office in Minneapolis is designed as an open and modern space for brands and retailers to collaborate in person. At its core, retail is a relationship business." - Are Traasdahl, Crisp CEO and Founder