Lessons on life and business you are guaranteed to find nowhere else

George “Boe” Boedecker Jr., the founder and creative force behind Crocs Inc., will release his debut book, Croc: How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself – in 15 Easy Lessons, with HarperCollins Leadership on September 15, 2026.

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Courtesy of HarperCollins Leadership, an imprint of HarperCollins Focus.

Croc details the true, larger-than-life story of George “Boe” Boedecker, his fire to succeed, his “don’t just break the rules but make up new ones” attitude, his business partners, his light-bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs.

This is a modern-day Big Fish tale of lovers and haters, rivals and thieves, hard partying, the almost strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost turned Superman, the millions made and just as quickly given away, and how it all nearly destroyed him.

Everyone considered Crocs a fad when they went public two decades ago – and they’re bigger now than ever, on millions and millions of feet, in every corner of the world. More hated, more loved, never out of fashion; ugly as it gets—but sometimes ugly really is beautiful.

We’re not talking about the shoe anymore.

“I’ve been a writer all my life and I’ve been writing thousands of pages along the way since I was a child,” said Boe. “I wanted to give people a chance to get to know how I’ve gotten to this point in my life, and I’m as surprised as anyone I’m here.”

Strap in because it’s going to be a crazy ride, and you may not quite believe what you learn in the end. Funny, twisted, touching, exuberant. Sample lessons include:

• Do Not Listen to Anyone
• When to Not Follow the Rules
• Remember the Forgotten
• You Never Know When Opportunity Will Present Itself
• If You Threaten to Kill Your Brother-in-Law, Do Not Provide Time and Place
• Ugly is Beautiful

Croc will be available in hardcover, ebook, and audiobook. You can pre-order today at: https://www.harpercollinsfocus.com/9781400255429/croc/.

ABOUT THE AUTHOR:

George “Boe” Boedecker Jr. has lived at a speed that most of us don’t attempt even for a day, much less a lifetime. He is an entrepreneur and humanitarian as well as the founder and creative force behind Crocs, Inc., where he served as CEO for 2.5 years. During his tenure, Crocs grew from an eight-person startup into an industry giant. Once deemed the fastest-growing footwear company on the planet, George’s success at Crocs culminated in the largest IPO in the history of the shoe industry. The original Crocs model is still their best-selling product and has generated billions of dollars in sales and millions of units sold.

George takes particular pride in his philanthropic accomplishments, including the 2006 creation of the Anthony H. Kruse Foundation through an endowment left to him by his good friend and business partner. In 2009, George consolidated all of his charitable endeavors into one entity, The Boedecker Foundation, which helps fund nonprofit organizations that inspire positive change around the world. George’s personal wealth, derived from the formation of Crocs, Inc., and coupled with the estate left to him for philanthropic purposes, has allowed him to make a meaningful difference in people’s lives.

As if that’s the whole story…

ABOUT HARPERCOLLINS LEADERSHIP:

HarperCollins Leadership publishes content from leaders who redefine or expand what a reader previously thought possible. Authors provide unique inspiration and experiences to those who seek to learn, make a difference, and find their own version of success. Learn more at https://www.harpercollinsleadership.com/.

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