NFTYDoor, an end-to-end platform for unlocking the $21 trillion in tappable home equity, today announced that it is now operating as a fully independent company. This transition enables NFTYDoor to better serve its core partner channels through a significant expansion of the platform's credit box and partner economics.

Key enhancements include broader borrower eligibility and better rates, as well as more attractive terms for brokers and private label partners.

Together, these changes deliver a step-function improvement in both partner economics and borrower affordability, while reinforcing NFTYDoor’s strengths in speed, customer experience, and conversion rate.

For brokers and lenders, few conversations carry more weight than helping a borrower unlock the equity they've spent years building. NFTYDoor’s platform makes that conversation easier to have and easier to close. Partners can now offer a faster, fully digital path to exactly the equity they need, when they need it most. That kind of solution doesn't just close loans. It transforms financial futures and deepens the client relationships that drive long-term business.

"We now offer a compelling combination of the widest credit box, meaningfully lower borrower rates, and the highest partner compensation in the market, all delivered through the fastest HELOC platform available, with many loans closing in zero days," said Mark Schacknies, CEO and Co-Founder of NFTYDoor. "Most importantly, these advantages translate directly into the highest conversion rates in the industry."

Access to NFTYDoor's expanding product suite will be available exclusively to partners operating under a direct NFTYDoor agreement.

"The infrastructure we've built is designed to move fast and scale without sacrificing quality," said Jonathan Spinetto, Chief Operating Officer and Co-Founder of NFTYDoor. "We've engineered the platform to deliver a clear-to-close faster than anyone else in this space. That same architecture allows us to rapidly bring new products to market with the consistency and reliability our partners expect. Every product we launch runs on the same core engine: digital origination, compliance, closing, and operational support, so we're extending a proven platform, not rebuilding from scratch."

About NFTYDoor

NFTYDoor is an end-to-end digital mortgage platform powering lenders, banks, credit unions, and embedded finance partners. Built for the multi-trillion-dollar home equity market, NFTYDoor delivers a fully digital origination engine including underwriting, compliance, closing, and capital markets execution, enhanced by a hospitality-grade, human-in-the-loop experience that drives superior borrower conversion.

Operating across all 50 states, NFTYDoor enables partners to originate and scale home equity lending today, with expansion into bridge loans, DSCR, and Non-QM products in 2026. By combining technology, operations, and capital markets into a single platform, NFTYDoor is redefining how home-based credit is delivered, faster, simpler, and at scale.

Partners interested in establishing a direct agreement or learning more can visit nftydoor.com/home.

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This transition enables NFTYDoor to better serve its core partner channels through a significant expansion of the platform's credit box and partner economics.