The leadership appointments support OpenX’s strategy to drive better performance through quality and innovation.

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the promotion of three leaders across strategy, marketplace quality, and product. These appointments reflect the company’s continued investment in building the most intelligent supply-side platform.

As AI becomes central to programmatic advertising and powers agents, targeting models, and decisioning, the need for quality media, trusted data, and secure, adaptable infrastructure has never been greater. OpenX is investing across product and strategy to build the intelligence required to simplify programmatic while delivering stronger performance. These leadership appointments reinforce the company’s commitment to making media work better for those who run it and those who experience it.

“Andy, Chris, and Rich are proven leaders who have helped shape OpenX’s evolution and are instrumental to where we’re headed next. Each brings unique experience and a shared vision to build smarter, more accountable and performance-driven solutions that raise industry standards and deliver better outcomes for our partners,” said Matt Sattel, President of OpenX.

Andrew Goode has been elevated to Senior Vice President of Strategy, reporting to Matt Sattel. In this role, Goode will leverage his deep understanding of both agency and LLM landscapes to lead long-term strategy development and execution across the company. His work will focus on the signals, systems, and incentives that drive planning, activation, measurement, and sustained investment. Goode’s unique blend of buy-side insight and product experience stems from his prior leadership roles at Havas Media and his experience co-founding ad verification firm Project Sunblock.

“OpenX is at the forefront of the next generation of adtech, enabling greater choice, control, and performance for buyers and publishers alike,” said Andrew Goode, Senior Vice President, Strategy at OpenX. “Delivering leadership on meaningful standards is essential to that vision, and through this new role and my work on the IAB Governance Council, I’m looking forward to translating transparency, accountability, and responsible media practices into practical, measurable outcomes for our partners.”

Chris Hallenbeck has been promoted to Vice President of Marketplace Quality, reporting to CTO Joel Meyer. A 25-year industry veteran, Hallenbeck proactively pursues quality, architecting OpenX’s internal and external quality initiatives, including the implementation of strict exchange-wide supply-path hop limits. Hallenbeck co-chairs the Malware Certification Program at TAG and holds active roles on the TAG leadership Council and Brand Safety Institute’s Advisory Board.

“OpenX is committed to raising the bar for how programmatic works,” said Chris Hallenbeck, Vice President, Marketplace Quality at OpenX. “I’m proud to help deliver on that promise: not just through internal practices like AI-driven fraud prevention, pre-bid filters, and trusted brand safety integrations, but by helping our partners tailor their own standards and by advocating for smarter, more meaningful certifications industry-wide.”

Rich Calkins has been promoted to Vice President of Product, also reporting to Meyer. Since joining OpenX in 2015, Calkins has led product initiatives spanning publisher integrations, privacy, exchange mechanics, and OpenX’s identity graph and curation platform. In his new role, he will provide strong product leadership for OpenXBuild, OpenX’s most in-demand software suite for data partners and agencies.

“Our priority is making programmatic easier and more effective for our partners,” said Rich Calkins, Vice President, Product at OpenX. “I’m looking forward to making the OpenXBuild APIs user friendly, building additional tools within the suite, and leveraging AI and agentic technology to improve performance for buyers and drive sustained growth for our publisher partners.”

About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. Learn more at www.openx.com.

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OpenX Technologies, Inc. today announced the promotion of three leaders across strategy, marketplace quality, and product. These appointments reflect the company’s continued investment in building the most intelligent supply-side platform.