HURC, a comprehensive Centralized Utilization Review (CUR) solution combining healthcare operators and novel technology to increase net patient revenue associated with middle-revenue cycle operations, today announced the proven capabilities of its CUR technology-enabled services. HURC’s unique model and CUR solution facilitate the entire utilization review (UR) function within hospitals and health systems to converse with payers, adapting to existing systems to enable fluent workflows that alleviate resource burdens and allow for greater focus on excellence in patient care.

HURC’s CUR solution provides a fully integrated technology and expert resource model to overcome the limitations of common partial solutions, such as technology-only or outsourced staffing models, to address admission reviews, appeals, and authorizations, that result in fluctuating patient length of stay (LOS), high denial rates from payers, and excessive costs associated with managing these issues. Its bespoke model can plug-and-play into any hospital’s system to fit within their workflows, drastically cutting time to onboard and staff training.

“Dealing with the translation of clinical conditions and treatments into billable codes and charges for payer communications is a headache for every hospital. CFOs and their revenue cycle and UR teams are constantly up against evolving payer policies that prohibit net patient revenue,” noted Jose Vazquez, founder and president of HURC. “HURC is changing that headache into a scalable workflow that fits within existing operations, minimizing denials and maximizing provider control and patient outcomes.”

Delivering Quantifiable Results

The middle-revenue cycle (also known as clinical revenue cycle), spans clinical documentation improvement (CDI), medical coding, utilization management, charge capture, and payer communication, and determines whether patient services rendered are translated into clean, compliant claims. Breakdowns within this cycle often surface downstream as claims denials, delayed payments, or under-reimbursement, even when front-end registration and back-end collections are strong. HURC has proven it can change that trajectory by fusing technology and expert teams into unified tech-enabled services that help hospitals maintain financial sustainability and healthcare provider control to improve clinical outcomes.

HURC’s CUR solution can deliver high-value results, demonstrating reduced medical denials, a significant net revenue increase, and notable reductions in LOS and operational expenses. For its flagship client, one of the East Coast’s largest academic health care systems, HURC has helped achieve the following results:

• 95% reduction in lack of clinical denials on inpatient stays
• 47% reduction in patient LOS
• 67% time reduction in expediting post-acute referrals
• Reduced operating costs by over $2M per year with no reduction in force, and reallocated full-time employees into case management to support patients, doctors, and nurses while resourcing utilization review.
• $55M increase in net revenue over a multi-year partnership

Executive Appointment

As the CUR service offering expands to the greater hospital system market, Vazquez has appointed veteran healthcare IT entrepreneur Kevin Coloton as chief executive officer to help set the strategy and direction for the company as it grows its product offerings and teams. Coloton was the founder and former CEO of Curation Health, a value-based care platform facilitating provider-plan collaboration, which was sold to Reveleer in October 2024. Before that, Coloton was a founding partner and president of Clinovations, which was acquired by the Advisory Board Company in 2014, and served as the healthcare CIO for a Fortune 20 organization, a retail medicine executive, a management consultant, and a health system administrator.

“Investing in optimized hospital middle-revenue cycle operations is fundamentally about protecting earned revenue, as it ensures that the care delivered is accurately documented, appropriately coded, and defensibly reimbursed the first time,” said Kevin Coloton. “In an era of heightened payer scrutiny and margin pressure, the mid-cycle is where financial integrity is either secured or lost. HURC is facilitating the entire UR function to bridge the gap between providers and payers and safeguard revenue.”

About HURC

HURC is a leading middle revenue cycle operations solution that combines healthcare operators and novel technology to drive net patient revenue. By aligning medical necessity, documentation, medical coding, and payer requirements during the course of care, its custom-tailored services enable providers to reduce preventable denials, improve first-pass claims approval, and protect earned revenue. HURC acts as an extension of the hospital team to deliver greater operational consistency, stronger clinical and financial alignment, and more predictable reimbursement outcomes in an increasingly complex payer environment, ensuring focus remains on what really matters: the patient. To learn more, please visit www.hurc.com.

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HURC’s unique model and CUR solution facilitate the entire utilization review (UR) function within hospitals and health systems to converse with payers.