Gamebeast announced the acquisition of RTrack, a Roblox market research platform built to help developers and enterprises understand trends, player behavior, and game performance through structured analysis of publicly available data.

RTrack has been a massively influential player in the Roblox data and analytics space since its founding in 2019, supplying developers with previously inaccessible market research data and playing a key role in pushing the UGC development space toward data-driven decision making. The acquisition brings RTrack’s research capabilities into the Gamebeast ecosystem while preserving its mission to serve the broader Roblox developer community.

“Roblox and UGC gaming have become the fastest-growing ecosystem in the games industry. Developers, advertisers, and investors in the space now need greater insights. RTrack joining Gamebeast has enabled that in a way that rivals even the best-in-class market research tools in traditional gaming.” - Zander Brumaugh, Founder and CEO of Gamebeast

“Gamebeast is a team that understands creators, and understands that good decisions start with honest data, and I’m hopeful this partnership will lead in pushing the ecosystem forward again, relentlessly innovating in this space.” - Luke Shadwell, Founder of RTrack

Strengthening Enterprise-Grade Research and Discovery

RTrack enhances Gamebeast’s vision for a more informed Roblox ecosystem by centralizing complex data into structured, searchable insights. RTrack will integrate into the Gamebeast dashboard allowing Gamebeast customers to view relevant market intelligence directly alongside their game operations. This is especially impactful for enterprise teams evaluating market entry, partnership opportunities, and IP performance across the platform.

A cornerstone of RTrack’s offering is RTrack Deep Aware, an AI-augmented intelligent research system that interprets more than seven years of historical Roblox data alongside signals from across the internet and provides AI insights. Deep Aware introduces a new approach to search and discovery on Roblox by enabling visibility into IP usage and licensing activity.

With Deep Aware, organizations can:

• Estimate the size of markets, discover trends, and understand the use of specific IP
• Discover potential partners aligned with revenue expectations
• Assess licensing and revenue potential before entering a market
• Search by brand or product, filter by licensing status, and receive alerts for new releases

Data Privacy and Platform Separation

Gamebeast and RTrack are committed to strict data privacy standards:

• RTrack data is stored separately from Gamebeast systems.
• No Gamebeast customer data is used by RTrack. Ever.
• RTrack continues to rely exclusively on publicly available data sources and licensed third-party data, fully anonymized.

This separation ensures enterprise customers and developers can confidently use both platforms without compromising data integrity or privacy.

For business inquiries, please contact insights@gamebeast.gg.

About Gamebeast

Gamebeast is a leading platform for next-generation game infrastructure, offering integrated solutions for analytics, live operations, and advertising. The company’s network reaches 100 million monthly active users on Roblox, providing flexible tools such as remote configurations, audience segmentation, funnel analysis, heatmaps, and advanced A/B testing. For more information, visit https://gamebeast.gg.

About RTrack

RTrack is a Roblox market research platform founded in 2019. It helps developers, researchers, and enterprises analyze trends, player behavior, and game performance using structured insights derived from publicly available data.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260120181041/en/