Newly created role will work to bring data-driven, targeted offerings to market for our customers and retail partners, driving growth across our portfolio of solutions

Upbound Group, Inc. (“Upbound” or the “Company”) (NASDAQ: UPBD), a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers, today announced that, effective September 18, 2025, it has appointed Ms. Rebecca Wooters to the newly created role of Chief Growth Officer. Ms. Wooters will report directly to the Company’s Chief Executive Officer, Mr. Fahmi Karam.

The growth organization will consolidate Upbound’s marketing, data, analytics, customer experience, and product development teams into a single integrated group. This team will partner with our business segments to identify synergies and drive growth through innovative digital products with a focus on seamless customer experiences.

Ms. Wooters brings more than 30 years of executive leadership in digital transformation, product innovation, technology, and customer engagement. She was named one of the Top 25 Chief Digital Officers by Women We Admire in both 2024 and 2025, recognizing her impact across industries.

From 2020 to 2025, Ms. Wooters served as the first Chief Digital Officer at Signet Jewelers, the world’s largest specialty retail jeweler. There, she led the digital transformation of brands including Kay Jewelers, Zales, and Jared, implementing a connected commerce strategy powered by enterprise data, artificial intelligence, and agile delivery. Her leadership drove significant gains in e-commerce performance, ROI, and Net Promoter Score.

Prior to Signet, Ms. Wooters held senior roles at Citigroup Inc., including Managing Director; Chief Customer Experience Officer. She led digital strategy and innovation for the North America Consumer Group, advancing mobile-first engagement and loyalty through a data-informed, customer-centric approach. Her work spanned journey analytics, omnichannel design, communications, and agile execution.

“Rebecca’s appointment to this newly created executive role underscores our commitment to accelerating a customer-centric growth strategy fueled by innovation, data-driven insights, and digital channel expansion,” said Fahmi Karam, Chief Executive Officer of Upbound Group. “Throughout her career, Rebecca has demonstrated a consistent ability to drive innovation, operational excellence, and transformative customer experiences that elevate brands and deliver measurable business impact. She brings a distinctive blend of expertise in digital, omnichannel engagement and financial solutions that will strengthen our ability to serve customers in new and meaningful ways. Her leadership will be critical as we deepen digital engagement, harness emerging technologies, and reimagine how we create value for customers, partners, and shareholders. We are thrilled to welcome her to our executive team and look forward to the impact of her vision and contributions.”

About Upbound Group, Inc.

Upbound Group, Inc. (NASDAQ: UPBD), is a technology and data-driven leader in accessible and inclusive financial solutions that address the evolving needs and aspirations of underserved consumers. The Company’s customer-facing operating units include industry-leading brands such as Acima®, Brigit™, and Rent-A-Center® that facilitate consumer transactions across a wide range of store-based and digital channels, including over 2,300 company branded retail units across the United States, Mexico and Puerto Rico. Upbound Group, Inc. is headquartered in Plano, Texas. For additional information about the Company, please visit our website Upbound.com.

Forward‑Looking Statements

This release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995, including, among others, statements regarding our growth strategies. Such forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "will," "expect," "intend," "could," "estimate," "predict," "continue," “maintain,” "should," "anticipate," "believe," or “confident,” or the negative thereof or variations thereon or similar terminology. Such forward-looking statements are subject to various risks and uncertainties. Factors that could cause or contribute to material and adverse differences between actual and anticipated results include, but are not limited to, (1) the general strength of the economy and other economic conditions affecting consumer preferences, spending and payment behaviors, and (2) the other risks detailed from time to time in the reports filed by us with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2024, as well as subsequent Quarterly Reports on Form 10-Q or Current Reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this release. Except as required by law, we are not obligated to, and do not undertake to, publicly release any revisions to these forward-looking statements to reflect any events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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