From the mountains to the low country: RU Social Spa heads to Beaufort, South Carolina

Recline & Unwind Social Spa, the world’s first open-concept social spa, is proud to announce a major milestone: the sale of its first franchise, opening in Beaufort, South Carolina in 2025.

Known for its charm, coastal beauty, and close-knit community, Beaufort is the perfect fit for the Recline & Unwind concept.

This exciting expansion marks a new chapter for the Asheville-based, women-owned brand that has quickly earned a 5-star reputation for redefining the spa experience. With its mix of affordability, convenience, and community vibes, RU is changing how people experience self-care.

“This is a huge moment for us,” said Recline & Unwind Co-founder, Heidi Plant. “Our dream has been to create an inclusive, accessible space for people to unwind, recharge, and connect. To see that vision take root in a new community through our first franchise is incredibly rewarding.”

How is the Recline & Unwind concept changing the spa game?

• Affordable, effective massages starting at just 15 minutes
• Kid- and teen-friendly services
• A laid-back, social environment that ditches the stuffy spa feel
• Private party options for birthdays, bachelorettes, and more

Whether guests pop in for a quick reset or stack sessions for a longer unwind, the experience is always pressure-free and refreshingly different.

Join the Movement

Recline & Unwind is seeking like-minded, passionate franchisees to bring this first-of-its-kind spa experience to cities across the U.S. Beaufort is just the beginning of what promises to be a nationwide movement.

Why Franchise with Recline & Unwind?

• Lower Startup Costs: Initial investment is significantly lower than traditional spa models.
• Proven Concept: Asheville flagship’s success has paved the way for growth.
• Comprehensive Training: Receive one-on-one guidance from the co-founders.
• On-Trend Wellness Model: Demand for quick, affordable wellness services is booming

About Recline & Unwind Social Spa

Recline & Unwind is a women-owned, Asheville-based business offering the world’s first social spa experience. Known for its 15-minute massage sessions, open-concept layout, and inclusive environment, the brand is on a mission to make wellness affordable, accessible, and fun for all. With the first franchise launching this year, Recline & Unwind is poised to bring its take on self-care to communities nationwide.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250421141031/en/

Recline & Unwind is seeking like-minded, passionate franchisees to bring this first-of-its-kind spa experience to cities across the U.S. Beaufort is just the beginning of what promises to be a nationwide movement.