The Brand’s Latest Launch Invites Consumers to Stir in A Little Magic in The Kitchen and Beyond
Today, Le Creuset, the brand that pioneered colorful cookware upon its founding a century ago, proudly unveils the Wicked: For Good x Le Creuset collection in partnership with Universal Products & Experiences. The collection, inspired by this year’s epic conclusion to Universal Pictures’ global cinematic Wicked phenomenon, is a bold celebration of connection and self-expression, featuring two iconic Dutch Ovens inspired by the film’s legendary witches of Oz: the confidence of Glinda and the conviction of Elphaba. Universal Pictures’ Wicked: For Good arrives in theaters November 21.
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“Since our founding, Le Creuset has empowered cooks of all kind to express themselves – not only in the meals they create but through the cookware they use,” said Christopher Scinto, Chief Marketing Officer, Le Creuset. “We’re thrilled to collaborate with Universal Products & Experiences to honor the spirit of Wicked: For Good and celebrate individuality. These enchanting designs are made to inspire magic – turning everyday moments into opportunities for personal expression.”
When placed side-by-side, the designs live in harmony – representing the strength in contrast and uniqueness. When standing alone, each Dutch Oven embodies the notion of staying true to yourself despite the world around you. Inspired by the leading characters, the Wicked: For Good collection includes:
- Glinda Embossed Signature Round Dutch Oven: This Dutch Oven is radiant, refined and embodies the enchantment, warmth and confidence of Glinda. Embossed with her enchanting silhouette and finished in a soft pink luminous enamel, this Dutch Oven glimmers with Glinda’s elegance and expressive style.
- Elphaba Embossed Signature Round Dutch Oven: Grounded in strength and unapologetically bold, the Elphaba Embossed Dutch Oven celebrates the beauty in standing apart. Finished in an ethereal green hue with a nickel knob and matte black interior, this Dutch Oven is made for cooks who lead with conviction and embrace their own path.
The Wicked: For Good x Le Creuset Collection is available for purchase at Le Creuset Stores, LeCreuset.com, Williams Sonoma and Williams-Sonoma.com, for a limited time only. To discover more about the partnership and other inspired collections, visit LeCreuset.com and @lecreuset.
About Le Creuset
Since 1925, Le Creuset has been inspiring longstanding culinary traditions as the first in colorful cookware, the finest in quality and design and the favorite for generations. Le Creuset is honored to share in the meals, memories and traditions made by food lovers around the world with its unrivaled selection of rich colors in a range of finishes and materials. To learn more about Le Creuset, visit www.LeCreuset.com or follow on social media @LeCreuset.
About Universal Pictures’ Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
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