New fall beverage celebrates ethical chocolate and introduces coffee fans to a sweet seasonal indulgence

HTeaO, the nation’s leading iced tea franchise, is teaming up with Tony’s Chocolonely, the Dutch chocolate impact company on a mission to end exploitation in cocoa, to launch a new limited-time beverage: the Tony’s Chocolonely Peanut Butter Latte. Available October 1 through November 15 at participating HTeaO locations, the indulgent latte combines the richness of HTeaO’s Free Rein Homestead coffee blend with the sweetness of Tony’s signature milk chocolate.

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HTeaO and Tony’s Chocolonely introduce the new Tony’s Chocolonely Peanut Butter Latte, available iced or hot for a limited time, blending Free Rein espresso with Tony’s signature milk chocolate shavings.

Crafted with Monin Peanut Butter syrup, Monin Cookie Butter syrup, fresh-brewed Free Rein Homestead espresso, and whole milk, the Tony’s Chocolonely Peanut Butter Latte is topped with whipped cream and sprinkled with shavings from Tony’s iconic unequally divided milk chocolate bar. The decadent treat is available iced in a 24-ounce size or hot in 12-, 16-, and 20-ounce cups. Despite its nutty flavor, the beverage is nut-allergy safe.

To celebrate the launch, HTeaO will host a Reverse Happy Hour on Wednesday, October 1 from 8 a.m. to 10 a.m. Guests can enjoy buy one, get one free on any drink from the coffee menu, including the Tony’s Peanut Butter Latte, tea lattes, and hot chocolate. The one-day promotion offers coffee fans an early-morning reason to try something new and share the experience with a friend.

“This collaboration brings together two brands that share a passion for crafting products people feel good about,” said Heath Nielsen, President of HTeaO. “Tony’s Chocolonely is known for making incredible chocolate while leading the charge toward a fairer cocoa industry, and we’re excited to spotlight that mission in a new way while also growing awareness of our Free Rein coffee partnership.”

Nielsen added, “As much as HTeaO is known for iced tea, we see tremendous opportunity to innovate in the coffee space. The Tony’s Chocolonely Peanut Butter Latte is a perfect example of how we can bring exciting, unexpected flavors to our Free Rein coffee lineup and create something new for guests to enjoy as the seasons change.”

Tony’s Chocolonely, whose bold chocolate bars are sold in all HTeaO stores, is equally excited to bring its purpose to life in beverage form. “Partnering with HTeaO is a delicious step toward making ethical chocolate the norm, not the exception,” said Aidaly Sosa Walker, VP of Marketing, US & Canada at Tony’s Chocolonely. “With every bar sold at HTeaO’s stores, we're bringing our mission to end exploitation in the cocoa industry to even more people. To celebrate, we're sprinkling a little sweetness on HTeaO's new peanut butter lattes.”

The partnership also serves as a seasonal shift for HTeaO, giving guests the chance to enjoy hot, cozy offerings just in time for cooler weather. The Tony’s Chocolonely Peanut Butter Latte offers guests a rich, cozy treat that pairs perfectly with autumn.

Available for a limited time starting October 1, this fall-exclusive beverage showcases how HTeaO collaborations bring meaningful partnerships to life. Crafted with Tony’s Chocolonely and Free Rein coffee, the Peanut Butter Latte blends indulgence with impact. To learn more or find your nearest store, visit www.hteao.com.

About HTeaO

HTeaO, the leading iced tea franchise in the United States, has ascended as a frontrunner within this niche, a growing category within the beverage industry. With a cost-effective, highly-attractive business model, the brand operates their own supply chain, resulting in significantly reduced costs of goods. Offering a range of ultra-premium tea, water, and coffee products, HTeaO caters to customers both in-store and through convenient drive-thru services. Each location boasts 20+ meticulously crafted flavors of sweetened and unsweetened tea, made using a proprietary water filtration system and 100% natural ingredients. In January 2023, HTeaO announced a minority partnership with two Dallas-based private equity firms, Crux Capital and Trive Capital, signaling a strategic move for stable expansion. Hitting a significant milestone of 100 locations in early 2024, HTeaO is on the path of continued growth. HTeaO believes in fostering an atmosphere where all are welcoming, and takes pride in its commitment to giving back to its local communities. For more information on franchise opportunities, please visit https://HTeaO.com/franchise/.

About Tony’s Chocolonely

Tony’s Chocolonely is an impact company that makes chocolate, not the other way around. Tony's Chocolonely's vision is to end exploitation in cocoa. Not just for their own chocolate, but all chocolate worldwide.

The company was founded in 2005 by three journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal child labor and forced labor.

Since then, Tony’s Chocolonely has dedicated its efforts to raising awareness of and eliminating inequality in the chocolate industry. Tony’s Chocolonely leads by example, building direct, long-term relationships with cocoa farmers in Ghana and Ivory Coast, paying them a higher price and working together to solve the underlying causes of exploitation.

Tony’s Chocolonely wants to inspire the industry as a whole to make exploitation free the norm in chocolate. They believe that being a better business should be the norm, not the exception. The brand has grown to become the market leader in the Netherlands and its bars are now available almost worldwide, with offices in the Netherlands, USA, UK, Germany and Sweden.

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