Japan's Gift Card Market Projected to Reach US$29.7 Billion by 2028, Registering a Steady Growth in Retail and Corporate Segments - ResearchAndMarkets.com

The "Japan Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q1 2024 Update" report has been added to ResearchAndMarkets.com's offering.

The Japanese gift card market is poised to continue its upward trajectory over the next several years, backed by significant growth factors across both retail and corporate sectors. Forecast to grow by 7.6% annually to reach US$23.0 billion in 2024, the market is expected to further mature and expand, achieving a compound annual growth rate of 6.5% from 2024 to 2028.

Trends Driving Growth

The sustained growth seen in the gift card market is attributed to a synergistic interplay of key factors, including the robust expansion of e-commerce, the rise of remote employee incentivization, a surge in digital gifting, and concerted efforts by government, hospitality, and travel sectors to drive post-pandemic recovery.

Comprehensive Market Insights

A detailed analysis of the market reveals insightful data centered around opportunities and potential risks within diverse retail categories. This analysis spans more than 75 key performance indicators at the country level, offering a comprehensive view of market dynamics, including size and forecast.

Segmental Growth Deep Dive

The market is segmented by consumer groups, comprising retail and corporate sectors, with further categorization across various product and retail sectors. Notably, growth indicators such as Gross Load Value, the transaction and unused values, the average value per transaction, and purchase behaviors offer nuanced perspectives for strategic considerations.

Corporate and Retail Consumption Patterns

Reflection on consumption patterns shows noticeable variations between retail and corporate consumer behaviors. In-depth data on these segments highlight trends and opportunities in digital gift card purchases, bolstered by both traditional and special occasion purchases.

Consumer Demographics Informing Market Strategies

An exploration of consumer behaviors and demographics, such as buyer age, income level, and gender, provides pivotal insights that inform targeted marketing strategies.

Sector-wise Spend Analysis

The detailed research categorizes gift spend across a multitude of product categories such as Food & Beverage, Apparel, Consumer Electronics, and more. The analysis distinguishes between retail and corporate consumer spends within these sectors, thus offering a granular view of the market.

Distribution Channels and Retail Insights

Understanding the nuances of distribution channels highlights the sales dynamics of gift cards, revealing a contrast between online and offline sales as well as between direct and third-party sales. This level of insight is crucial for businesses aiming to optimize their sales strategies. With this forecasted growth and expanding market dimensions, the Japanese gift card market holds promising potential for retail and corporate stakeholders looking to capitalize on dynamic consumer preferences and evolving gift-giving practices.

Key Attributes:

Companies Featured

• Amazon
• Japan Consumers Cooperative Union
• 7-Eleven
• Japan Consumers Cooperative Union - Hypermarket
• Daiei
• Lawson - Other (Franchises)
• Life
• Yodobashi
• Maxvalu

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